Mazda Canada Inc. is the distributor of Mazda vehicles in Canada (referred to as “Mazda”). Mazda is a subsidiary of Mazda Motor Corporation in Hiroshima, Japan and was established in 1968. Our automotive products are distributed in Canada through a network of independent dealers authorized by Mazda. The dealers are independently owned and operated businesses, which may have their own privacy policies and procedures. You should contact your Mazda dealer for information about their privacy practices.
What Personal Information we collect
How we Use the Personal Information we collect
How we share the Personal Information we collect
1. WHAT PERSONAL INFORMATION DOES MAZDA COLLECT?
Personal information is information about an identifiable individual. Mazda collects personal information in a number of ways and through a number of different media. Typically, Mazda will collect personal information directly from an individual through a Mazda dealer or affiliated Mazda Company. Mazda may collect and use personal information in one, or more, of the following circumstances depending on your relationship with us:
- When a dealer discloses information to Mazda about a potential customer, including that individual's name, address and contact details, for the purpose of ongoing communications relating to the potential purchase or lease of a Mazda product;If a customer purchases a new Mazda vehicle, when the dealer discloses information to Mazda, including the customer's name, address, and contact details for warranty administration and ongoing customer communications and vehicle service-related purposes;
- If a customer arranges financing for a new vehicle through The Bank of Nova Scotia the dealer may disclose information to Mazda about the leased vehicle (such as type of vehicle, trim level, car colour, options selected etc.) and financing information (such as term, and interest rate etc.) for administrative purposes associated with the financing, and product development purposes;
- Through surveys, research and customer-initiated contact, to enable Mazda to constantly improve the quality of our product and service offerings, and respond to customer inquires;
- In the course of making available offers, incentives, marketing programs or promotional materials when Mazda may collect customer name, email and postal code, and information about your interest in leased vehicle and financing information, to learn more about our existing and potential customers' preferences and to better tailor our products and services as well as to develop new products and services to their ever-changing needs;
- On contest entry forms, so that Mazda can administer the contest, confirm contest winners' identities and obtain their contact information to communicate with them to administer the contest;
- When individuals provide Mazda with name and contact information to receive communications from us, including promotional materials;
- When a person contacts us for further information, we collect the information they choose to provide;
- When contacting us for test-drive registration;
- When registering for on-line services;
- When an individual services their vehicle at a dealer, when this service information is disclosed to Mazda for marketing purposes; and
- Whenever you otherwise provide us with personal information.
Personal information collected by Mazda typically includes basic contact information: name, title, home address, e-mail address, and telephone and fax numbers. We may also collect demographic information such as a customer's gender; age and occupation, to better understand our customers and service their needs and for marketing purposes.
Visitors to the Mazda web site are able to send e-mails to third parties from our web site. These messages may contain the user's full name, screen name and e-mail address, as well as additional personal information voluntarily included in the message.
Visitors to Mazda's website are not required to register to gain access.
If you choose to participate in the Mazda Mobility Program, sensitive information relating to an individual's physical infirmity may be collected by Mazda or by a Mazda dealer from you and provided to Mazda during the course of the vehicle sale or lease to confirm whether you qualify for purchase and installation assistance of adaptive driving aids or mobility assistance equipment.
Service data recorders (SDR) in your vehicle are capable of collecting and storing diagnostic information about your vehicle, which may constitute personal information. This may include information about the performance or status of various systems and modules in the vehicle, such as engine, throttle, steering or brake systems. Your Mazda dealer may access and collect this vehicle diagnostic information through a direct connection to your vehicle during the servicing process. This information may be disclosed to Mazda or Mazda Motor Corporation is in connection with providing service in relation to your vehicle, or as otherwise permitted or required by law. This data will enable Mazda Motor Corporation to provide its markets (distributors/dealers) with relevant information according to the data collected to support diagnosis and repair work at dealers.
Other modules in your vehicle, including event data recorders (EDR), are capable of collecting and storing data during a collision or near collision. The modules may record information about both the vehicle and the occupants, potentially including information such as:
- how various systems in your vehicle were operating;
- whether or not the driver and passenger seatbelts were buckled;
- how far if at all the driver was depressing the accelerator and or the brake pedal;
- how fast the vehicle was travelling; and
- where the driver was positioning the steering wheel.
Special equipment must be directly connected to the recording modules to access EDR information. Mazda does not access, collect, use or disclose EDR information without your consent, unless required under court order or elsewhere otherwise permitted or required by law.
2. HOW IS PERSONAL INFORMATION USED?
Mazda may collect and use personal information in the circumstances described in paragraph 1 above.
We may also use your personal information to investigate security breaches or cooperate with government authorities pursuant to a legal matter. We may use personal information if we have reason to believe that using such information is reasonably necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property, including for fraud prevention.
Personal information we collect may also be combined with information you have provided to Mazda through other sources such as over the telephone.
We may anonymize, aggregate or otherwise strip any personal information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.
3. HOW IS PERSONAL INFORMATION DISCLOSED?
From time to time Mazda may engage unaffiliated third parties and their affiliates, agents and subcontractors ("Service Providers") to perform certain technological or administrative services for us. For example, a Service Provider may be asked to administer a contest or distribute email. We also may use a Service Provider to host and administer one or more of our Sites, process and store data, and fulfill similar technology-related functions on our behalf. In these circumstances, the Service Provider receives personal information that they need in order to render their service to us.
We may match the personal information we hold, such as your email address, with the information of third parties such as a website or social media platform, including Facebook, Instagram, Pinterest, and Twitter, to better serve you with advertising we think may be of interest to you, or to prevent you from seeing our advertisements too often (“Custom Audiences”). We may also share information to serve advertising to persons we or our suppliers think may be similar to you (“Look Alike Modeling”). To opt-out of these practices, you may be able to alter your settings on the social media platforms you use. If you withdraw your consent for us to send you email, your email address will no longer be used for custom audiences.
We reserve the right to transfer any personal information we have about you in the event that we, or any part of our business, merge with or are acquired by a third party.
If you instruct us tha you have changed your preferred dealer, (for example, via the MyMazda App), we provide your new dealer with your full name, your vehicle information and your contact information, to facilitate their provision of service to you.
We may also disclose your personal information to third parties if we have reason to believe that disclosing such information is necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property. Lastly, we may disclose your personal information for any other purpose to which you consent.
4. HOW MAZDA COLLECTS INFORMATION THROUGH AUTOMATIC MEANS
When you visit a Mazda-owned website, we may collect information that is automatically sent to us by your web browser or your internet service provider. This information may include your origin domain name, and your numerical IP address at the server level only. We may also collect other general information (such as the type of browser you use, which pages on our website you view, and the files you request). We use this information to better understand how visitors use our websites, and to improve our websites to better meet your needs. The amount of information that is sent by your web browser depends on the browser and settings you use. Please refer to the instructions provided by your browser if you want to learn more about what information it sends to websites you visit, or how you may change or restrict this.
To enhance your experience on our websites, we may use a feature on your Internet browser called a "cookie" and/or other similar devices such as web beacons. Cookies are small files that your web browser places on your computer's hard drive. They are used for a variety of reasons, such as tracking click streams, and for load balancing. Information tracked through these mechanisms may include, but is not limited to: (i) your IP address; (ii) the type of web browser and operating system being used; (iii) the pages of our websites a user visits; (iv) the time spent on those pages, (v) access dates and times, (vi) links clicked or portions of the pages that are viewed, and (vii) general location derived from IP address.
By using cookies, we can deliver faster service, consistent, updated results, and a better experience on our websites. Cookies allow our website to respond to you by personalizing the content on the website, providing social media features, and remembering likes and dislikes by gathering and remembering information about your preferences.
We advertise our products and/or services on third party websites based on your visit to our websites. For example, if you visit our website, you may see advertisements for our products and/or services on other third party sites, or on other portions of our own website. For information on how to opt-out of this, please see the end of this section.
Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as web beacons (sometimes referred to as “clear gifs”). Web Beacons collect information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. These are also used to track usage of the website and activities associated with the website, and to determine if email we send are opened.
We also use web beacons and pixels to track visits to our site (also called conversions) that come from advertisement platforms (third-party advertising companies) such as Facebook, Pinterest, Amazon, LinkedIn, Google Ads, TikTok, Snapchat, Reddit, and Doubleclick. Beacons and Pixels are used to gather information about your visit and provide you with a more personalized experience. These third-party advertising companies may collect information about your online activity across multiple devices on Mazda and non-Mazda websites and MyMazda App and use this information to make predictions about your preferences and then deliver advertisements on our behalf that are more relevant to you. You can learn more about advertisers’ use of tracking technologies to deliver targeted ads to you, or to opt-out of receiving targeted ads by advertising networks participating in certain opt-out programs, you can go to: https://youradchoices.ca/choices.
Google Analytics and the Facebook Pixel are used on our website. Please visit these third-party sites to review their privacy policies and manage their cookies, and for information on how to opt-out of some of these practices:
- Google Analytics is a web analytics service that provides statistics and analytical tools for tracking and marketing purposes. We use Google Analytics on our website to analyze how users use the website, and to serve relevant advertisements to you on other websites. Google Analytics may collect information such as user location as inferred from IP address, the amount of time a visitor spends on our website, which pages are more frequently accessed, how the website is accessed (either directly, a search engine, or from a link), what sort of software is used (e.g. operating system, browser type, etc.), as well as demographics. For more information on how Google Analytics collects and processes information, please visit: www.google.com/policies/privacy/partners/.
For information about how to opt out of having your information used by Google Analytics, visit: https://tools.google.com/dlpage/gaoptout/.
- We work with Facebook and Instagram to collect data that helps us track conversions from Facebook or Instagram ads, optimize ads, build targeted audiences and remarket users. For more information on Facebook’s and Instagram’s advertising tools and your options to opt-out, please visit:
Some of our advertising services providers are members of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://optout.aboutads.info). If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies.
In addition, most browsers give you the option to reject cookies. However, setting your browser to reject cookies generally hinders the browser's performance and will adversely affect your experience while using our websites.
5. Your Choices
If you receive promotional communications from us, or other marketing initiatives, you can unsubscribe to any Mazda subscriptions by contacting the Mazda Privacy Officer by clicking on PRIVACY@MAZDA.CA or by calling 1-866-864-3536 or by writing to us at: Privacy Office, 55 Vogell Road, Richmond Hill ON, L4B 3K5.
You may also opt out of promotional emails using the ‘unsubscribe’ tool we include in these messages. Please note you may continue to receive messages for the purpose of recalls, other similar events, or where we are required to send you a message by applicable law.
For information on how to opt-out of our use of targeted online advertising, please see How Mazda Collects Information Through Automatic Means.
6. HOW LONG DOES MAZDA RETAIN YOUR PERSONAL INFORMATION?
Mazda retains your personal information as long as necessary to fulfill the stated purpose(s) for its collection and use. Mazda reserves the rights to otherwise retain your personal information as may be required or permitted by law.
7. ACCESSING AND UPDATING YOUR PERSONAL INFORMATION
You have the right to access, verify and correct your personal information collected by Mazda. To help us keep your personal information current, or if you would like to access or correct your information, contact the Mazda Privacy Officer at PRIVACY@MAZDA.CA or call us at 1-866-864-3536.
When you ask to access your personal information, Mazda will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. In such cases, we will provide you with a reasonable explanation of why it is not possible to grant access to your personal information.
To help protect against fraudulent requests for access to your personal information, we may ask you for information to allow us to confirm that the person making the request is you or is authorized to access your information before granting access. For example, we may require you to verify your identity before you access your personal information.
To the extent permitted by law, Mazda assumes no responsibility for verifying the ongoing accuracy of personal information. Once we determine that personal information is inaccurate, Mazda will seek to amend the information and correct it.
8. HOW IS MY INFORMATION SECURED?
Although we have taken measures to help protect our websites, computer systems and personal information that we have collected from unauthorized use, access, disclosure, misuse, alteration or destruction, no security measures can provide absolute protection. As a result, we cannot ensure or warrant the security of any information you provide to us.
9. WE MAY TRANSFER PERSONAL INFORMATION TO OTHER COUNTRIES
Some or all of the personal information we collect may be stored or processed on servers located outside your jurisdiction of residence, including in the United States and Japan, whose data protection laws may differ from the jurisdiction in which you live. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.
By providing us with personal information, you consent to any such transfer of information outside of your country.
We do not knowingly target or collect any personal information from children under the age of 13. If we have collected the personal information of a child under 13 will endeavour to delete that personal information upon request of the child or the child’s legal guardian.
11. links to other websites
Our websites may contain links to other websites that may interest you. However, once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
13. CONTACT US
Last Updated: November 2022