Privacy Policy | Mazda Canada

MAZDA'S PRIVACY POLICY

Mazda Canada Inc. is the distributor of Mazda vehicles in Canada (referred to as “Mazda”). Mazda is a subsidiary of Mazda Motor Corporation in Hiroshima, Japan and was established in 1968. Our automotive products are distributed in Canada through a network of independent dealers authorized by Mazda. The dealers are independently owned and operated businesses, which may have their own privacy policies and procedures. You should contact your Mazda dealer for information about their privacy practices.

At Mazda we take individual privacy very seriously. We are strongly committed to providing a transparent and coordinated approach to managing interactions with our customers. This Privacy Policy describes what personal information we collect, how we use it, and how we may disclose it, as well as certain of your rights. It is also a reflection of our guiding principle: that at Mazda, people come first. At Mazda we focus on our customers, creating relationships inspired by mutual respect and trust.

This Mazda Privacy Policy covers all modes of interaction between Mazda and our customers, including in-person, over the telephone and over the Internet, directly and indirectly, including when we collect personal information about individuals from our dealers.

By choosing to submit personal information to Mazda, you signify your consent to all of the terms of this "Privacy Policy". If you do not agree with any terms of this Privacy Policy, please do not submit any personal information to Mazda, or you can also review the ‘Your Choices’ section of this Privacy policy for more information about how you can withdraw your consent to some of our practices.

If you are an owner or user of one of our Connected Vehicles, and would like information on how your Connected Vehicle collects, uses, and discloses personal information, please see our Connected Vehicle Privacy Policy <https://www.mazda.ca/en/cv-privacy/>.

PRIVACY POLICY SUMMARY

What Personal Information we collect

How we Use the Personal Information we collect

How we share the Personal Information we collect

Your Choices

1. WHAT PERSONAL INFORMATION DOES MAZDA COLLECT?
Personal information is information about an identifiable individual. Mazda collects personal information in a number of ways and through a number of different media. Typically, Mazda will collect personal information directly from an individual through a Mazda dealer or affiliated Mazda Company. Mazda may collect and use personal information in one, or more, of the following circumstances depending on your relationship with us:

When a dealer discloses information to Mazda about a potential customer, including that individual's name, address and contact details, for the purpose of ongoing communications relating to the potential purchase or lease of a Mazda product;If a customer purchases a new Mazda vehicle, when the dealer discloses information to Mazda, including the customer's name, address, and contact details for warranty administration and ongoing customer communications and vehicle service-related purposes;
If a customer arranges financing for a new vehicle through The Bank of Nova Scotia the dealer may disclose information to Mazda about the leased vehicle (such as type of vehicle, trim level, car colour, options selected etc.) and financing information (such as term, and interest rate etc.) for administrative purposes associated with the financing, and product development purposes;
Through surveys, research and customer-initiated contact, to enable Mazda to constantly improve the quality of our product and service offerings, and respond to customer inquires;
In the course of making available offers, incentives, marketing programs or promotional materials when Mazda may collect customer name, email and postal code, and information about your interest in leased vehicle and financing information, to learn more about our existing and potential customers' preferences and to better tailor our products and services as well as to develop new products and services to their ever-changing needs;
On contest entry forms, so that Mazda can administer the contest, confirm contest winners' identities and obtain their contact information to communicate with them to administer the contest;
When individuals provide Mazda with name and contact information to receive communications from us, including promotional materials;
When a person contacts us for further information, we collect the information they choose to provide;
When contacting us for test-drive registration;
When registering for on-line services;
When an individual services their vehicle at a dealer, when this service information is disclosed to Mazda for marketing purposes; and
Whenever you otherwise provide us with personal information.

Personal information collected by Mazda typically includes basic contact information: name, title, home address, e-mail address, and telephone and fax numbers. We may also collect demographic information such as a customer's gender; age and occupation, to better understand our customers and service their needs and for marketing purposes.

Visitors to the Mazda web site are able to send e-mails to third parties from our web site. These messages may contain the user's full name, screen name and e-mail address, as well as additional personal information voluntarily included in the message.

Visitors to Mazda's website are not required to register to gain access.

If you choose to participate in the Mazda Mobility Program, sensitive information relating to an individual's physical infirmity may be collected by Mazda or by a Mazda dealer from you and provided to Mazda during the course of the vehicle sale or lease to confirm whether you qualify for purchase and installation assistance of adaptive driving aids or mobility assistance equipment.

Service data recorders (SDR) in your vehicle are capable of collecting and storing diagnostic information about your vehicle, which may constitute personal information. This may include information about the performance or status of various systems and modules in the vehicle, such as engine, throttle, steering or brake systems. Your Mazda dealer may access and collect this vehicle diagnostic information through a direct connection to your vehicle during the servicing process. This information may be disclosed to Mazda or Mazda Motor Corporation is in connection with providing service in relation to your vehicle, or as otherwise permitted or required by law. This data will enable Mazda Motor Corporation to provide its markets (distributors/dealers) with relevant information according to the data collected to support diagnosis and repair work at dealers.

Other modules in your vehicle, including event data recorders (EDR), are capable of collecting and storing data during a collision or near collision. The modules may record information about both the vehicle and the occupants, potentially including information such as:

how various systems in your vehicle were operating;
whether or not the driver and passenger seatbelts were buckled;
how far if at all the driver was depressing the accelerator and or the brake pedal;
how fast the vehicle was travelling; and
where the driver was positioning the steering wheel.

Special equipment must be directly connected to the recording modules to access EDR information. Mazda does not access, collect, use or disclose EDR information without your consent, unless required under court order or elsewhere otherwise permitted or required by law.

2. HOW IS PERSONAL INFORMATION USED?

Mazda may collect and use personal information in the circumstances described in paragraph 1 above.

We may also use your personal information to investigate security breaches or cooperate with government authorities pursuant to a legal matter. We may use personal information if we have reason to believe that using such information is reasonably necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property, including for fraud prevention.

Personal information we collect may also be combined with information you have provided to Mazda through other sources such as over the telephone.

We may anonymize, aggregate or otherwise strip any personal information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.

3. HOW IS PERSONAL INFORMATION DISCLOSED?

From time to time Mazda may engage unaffiliated third parties and their affiliates, agents and subcontractors ("Service Providers") to perform certain technological or administrative services for us. For example, a Service Provider may be asked to administer a contest or distribute email. We also may use a Service Provider to host and administer one or more of our Sites, process and store data, and fulfill similar technology-related functions on our behalf. In these circumstances, the Service Provider receives personal information that they need in order to render their service to us.

We may match the personal information we hold, such as your email address, with the information of third parties such as a website or social media platform, including Facebook, Instagram, Pinterest, and Twitter, to better serve you with advertising we think may be of interest to you, or to prevent you from seeing our advertisements too often (“Custom Audiences”). We may also share information to serve advertising to persons we or our suppliers think may be similar to you (“Look Alike Modeling”). To opt-out of these practices, you may be able to alter your settings on the social media platforms you use. If you withdraw your consent for us to send you email, your email address will no longer be used for custom audiences.

We reserve the right to transfer any personal information we have about you in the event that we, or any part of our business, merge with or are acquired by a third party.

If you instruct us tha you have changed your preferred dealer, (for example, via the MyMazda App), we provide your new dealer with your full name, your vehicle information and your contact information, to facilitate their provision of service to you.

We may also disclose your personal information to third parties if we have reason to believe that disclosing such information is necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property. Lastly, we may disclose your personal information for any other purpose to which you consent.

4. HOW MAZDA COLLECTS INFORMATION THROUGH AUTOMATIC MEANS

When you visit a Mazda-owned website, we may collect information that is automatically sent to us by your web browser or your internet service provider. This information may include your origin domain name, and your numerical IP address at the server level only. We may also collect other general information (such as the type of browser you use, which pages on our website you view, and the files you request). We use this information to better understand how visitors use our websites, and to improve our websites to better meet your needs. The amount of information that is sent by your web browser depends on the browser and settings you use. Please refer to the instructions provided by your browser if you want to learn more about what information it sends to websites you visit, or how you may change or restrict this.

To enhance your experience on our websites, we may use a feature on your Internet browser called a "cookie" and/or other similar devices such as web beacons. Cookies are small files that your web browser places on your computer's hard drive. They are used for a variety of reasons, such as tracking click streams, and for load balancing. Information tracked through these mechanisms may include, but is not limited to: (i) your IP address; (ii) the type of web browser and operating system being used; (iii) the pages of our websites a user visits; (iv) the time spent on those pages, (v) access dates and times, (vi) links clicked or portions of the pages that are viewed, and (vii) general location derived from IP address.

By using cookies, we can deliver faster service, consistent, updated results, and a better experience on our websites. Cookies allow our website to respond to you by personalizing the content on the website, providing social media features, and remembering likes and dislikes by gathering and remembering information about your preferences.

We use cookies to identify which pages and portions of our site are being used. This helps us analyse data about web page traffic and improve our websites in order to better tailor them to customer needs and interests. We also use this information for statistical analysis purposes.

We advertise our products and/or services on third party websites based on your visit to our websites. For example, if you visit our website, you may see advertisements for our products and/or services on other third party sites, or on other portions of our own website. For information on how to opt-out of this, please see the end of this section.

Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as web beacons (sometimes referred to as “clear gifs”). Web Beacons collect information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. These are also used to track usage of the website and activities associated with the website, and to determine if email we send are opened.

We also use web beacons and pixels to track visits to our site (also called conversions) that come from advertisement platforms (third-party advertising companies) such as Facebook, Pinterest, Amazon, LinkedIn, Google Ads, TikTok, Snapchat, Reddit, and Doubleclick. Beacons and Pixels are used to gather information about your visit and provide you with a more personalized experience. These third-party advertising companies may collect information about your online activity across multiple devices on Mazda and non-Mazda websites and MyMazda App and use this information to make predictions about your preferences and then deliver advertisements on our behalf that are more relevant to you. You can learn more about advertisers’ use of tracking technologies to deliver targeted ads to you, or to opt-out of receiving targeted ads by advertising networks participating in certain opt-out programs, you can go to: https://youradchoices.ca/choices.

Google Analytics and the Facebook Pixel are used on our website. Please visit these third-party sites to review their privacy policies and manage their cookies, and for information on how to opt-out of some of these practices:

Google Analytics is a web analytics service that provides statistics and analytical tools for tracking and marketing purposes. We use Google Analytics on our website to analyze how users use the website, and to serve relevant advertisements to you on other websites. Google Analytics may collect information such as user location as inferred from IP address, the amount of time a visitor spends on our website, which pages are more frequently accessed, how the website is accessed (either directly, a search engine, or from a link), what sort of software is used (e.g. operating system, browser type, etc.), as well as demographics. For more information on how Google Analytics collects and processes information, please visit: www.google.com/policies/privacy/partners/.

For information about how to opt out of having your information used by Google Analytics, visit: https://tools.google.com/dlpage/gaoptout/.

We work with Facebook and Instagram to collect data that helps us track conversions from Facebook or Instagram ads, optimize ads, build targeted audiences and remarket users. For more information on Facebook’s and Instagram’s advertising tools and your options to opt-out, please visit:

Facebook: https://www.facebook.com/policies/cookies

Some of our advertising services providers are members of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://optout.aboutads.info). If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies.

In addition, most browsers give you the option to reject cookies. However, setting your browser to reject cookies generally hinders the browser's performance and will adversely affect your experience while using our websites.

5. Your Choices

If you receive promotional communications from us, or other marketing initiatives, you can unsubscribe to any Mazda subscriptions by contacting the Mazda Privacy Officer by clicking on PRIVACY@MAZDA.CA or by calling 1-866-864-3536 or by writing to us at: Privacy Office, 55 Vogell Road, Richmond Hill ON, L4B 3K5.

You may also opt out of promotional emails using the ‘unsubscribe’ tool we include in these messages. Please note you may continue to receive messages for the purpose of recalls, other similar events, or where we are required to send you a message by applicable law.

For information on how to opt-out of our use of targeted online advertising, please see How Mazda Collects Information Through Automatic Means.

6. HOW LONG DOES MAZDA RETAIN YOUR PERSONAL INFORMATION?

Mazda retains your personal information as long as necessary to fulfill the stated purpose(s) for its collection and use. Mazda reserves the rights to otherwise retain your personal information as may be required or permitted by law.

7. ACCESSING AND UPDATING YOUR PERSONAL INFORMATION

You have the right to access, verify and correct your personal information collected by Mazda. To help us keep your personal information current, or if you would like to access or correct your information, contact the Mazda Privacy Officer at PRIVACY@MAZDA.CA or call us at 1-866-864-3536.

When you ask to access your personal information, Mazda will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. In such cases, we will provide you with a reasonable explanation of why it is not possible to grant access to your personal information.

To help protect against fraudulent requests for access to your personal information, we may ask you for information to allow us to confirm that the person making the request is you or is authorized to access your information before granting access. For example, we may require you to verify your identity before you access your personal information.

To the extent permitted by law, Mazda assumes no responsibility for verifying the ongoing accuracy of personal information. Once we determine that personal information is inaccurate, Mazda will seek to amend the information and correct it.

8. HOW IS MY INFORMATION SECURED?

Mazda treats your information as private, confidential information and we strive to protect that information, both on-line and off-line. Mazda has implemented physical, technological and operational security systems to help protect personally identifiable information from loss, theft, misuse, alteration or destruction. All Mazda employees, agents and authorized dealers are instructed about this Privacy Policy and are required to adhere to our security policy. Only personnel authorized by Mazda have access to personal information and these individuals are contractually required to preserve the confidentiality of this information. Information may be accessed by persons within our organization, or other entities described in this Privacy Policy, or our third-party service providers, who require such access to carry out the purposes described in this Privacy Policy, or as otherwise permitted or required by applicable law. Personal information we collect is maintained in Irvine, California.

Although we have taken measures to help protect our websites, computer systems and personal information that we have collected from unauthorized use, access, disclosure, misuse, alteration or destruction, no security measures can provide absolute protection. As a result, we cannot ensure or warrant the security of any information you provide to us.

9. WE MAY TRANSFER PERSONAL INFORMATION TO OTHER COUNTRIES

Some or all of the personal information we collect may be stored or processed on servers located outside your jurisdiction of residence, including in the United States and Japan, whose data protection laws may differ from the jurisdiction in which you live. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.

By providing us with personal information, you consent to any such transfer of information outside of your country.

10. CHILDREN

We do not knowingly target or collect any personal information from children under the age of 13. If we have collected the personal information of a child under 13 will endeavour to delete that personal information upon request of the child or the child’s legal guardian.

11. links to other websites

Our websites may contain links to other websites that may interest you. However, once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

12. CHANGES TO THE MAZDA PRIVACY POLICY

Mazda reserves the right to modify or amend this Privacy Policy at any time and for any reason and as required by law. If Mazda updates this Privacy Policy, the new Privacy Policy will be posted at www.mazda.ca. We encourage individuals to check our homepage periodically for any updates to this policy. Your continued access to and/or use of a Mazda website, continued business with Mazda, or continued submission of personal information to Mazda, after any such changes, constitutes your acceptance of, and agreement to this Privacy Policy, as revised.

This Privacy Policy is effective July 1, 2014. You may determine when this policy was last updated by referring to the modification date at the bottom of the policy.

13. CONTACT US

If you have any questions regarding this privacy policy, or the collection, use or disclosure of personal information by Mazda Canada Inc. or if you would like to access or correct your personal information or submit a complaint, you may contact the Mazda Privacy Officer by clicking on PRIVACY@MAZDA.CA or by calling 1-866-864-3536 or by writing to us at: Privacy Office, 55 Vogell Road, Richmond Hill ON, L4B 3K5.

Last Updated: November 2022

MAZDA CONNECTED SERVICES PRIVACY POLICY

This Privacy Policy describes how Mazda Canada Inc. (“us”, “our”, or “we”) may collect, use, and share your Personal Information (Personal information refers to any personally identifiable information about you) and vehicle data collected from your Mazda vehicle equipped with an activated, factory-installed telematics system (“Connected Vehicle”), which is remotely transmitted to us for certain business purposes, including to provide you with available connected services (“Connected Services”) and to provide you with services through the MyMazda mobile application (“MyMazda”) (collectively, “Services”).

PRIVACY POLICY SUMMARY

What information we collect

The information we collect depends on the settings for your Connected Vehicle, and the Services you have access to and/or use.

Vehicle Data: When you purchase or lease a Connected Vehicle, the telematics system is active by default and transmits vehicle data, including driving behavior data (including the acceleration and speed of your Connected Vehicle, travel direction, and use of steering and braking functions) and vehicle health data (which includes Vehicle Identification Number (VIN); odometer, fuel level, and oil life readings; Diagnostic Trouble Codes (DTCs); and data from the Connected Vehicle’s OBD system, including engine coolant temperature, fuel injection volume, engine Rotation Per Minute (RPM), and the status of doors, hood, trunk, and hazard lights). If your Connected Vehicle has a Connected Services plan, we also collect geo-location coordinates of your Connected Vehicle’s latitude and longitude.

Connected Services and MyMazda: If you have an active Connected Services plan and/or use MyMazda, we collect information including your name, address, email, phone number, VIN, and any other information you choose to provide.

MyMazda Data: If you use the MyMazda app, we collect the location of your device, device type, device operating system, Internet Protocol (IP) address, unique identifier, type of browser, Internet service provider, phone number, and information about your use of MyMazda, including screen time, scrolling, specific actions and taps, reactions to alerts, the progress, completion and/or abandonment of in-application purchases, and crash reports.

How we use the information we collect

We use the information we collect to: analyze safety concerns and product trends, issue product recalls, provide support and service; to conduct research and development, analyze quality, for product improvement, and to improve, troubleshoot, and evaluate the use of our products and services; to provide our products and services to you, administer your accounts, to communicate with you, to allow us and our dealers to customize and conduct advertising, including by email, phone and direct mail, and for legal purposes such as protecting our interests.

We may use Location Data to provide you with a Vehicle Finder feature and other Services. We may use Driving Data and Vehicle Health Data to provide you with the status information of your Connected Vehicle, and to provide you with notifications when your Connected Vehicle is due for maintenance or service or when it reports a malfunction and other Services. We and our dealers may access Vehicle Data to provide you with servicing and respond to requests.

How we share the information we collect

We may share the information we collect with our Affiliates and service providers who assist us with the purposes we describe in this Privacy Policy. We may transfer personal information if we undergo a business transaction such as a sale or merger. We may share your information with your dealer so your dealer can provide you information such as product or service offers. Our dealers may access Connected Vehicle information to provide you with servicing and respond to requests.

If your MyMazda account has both a Primary and Secondary Users, the Primary User is able to see the name, app permissions and the complete remote request history initiated by Secondary Users. If you invite someone to be a Secondary user, you must have the Secondary User’s permission. We may send them an invitation that identifies you.

Your Choices

If you receive promotional emails from us, you may unsubscribe from them using the unsubscribe link. You may also opt-out of our use of your personal information for marketing by contacting us.

If you would like to disable the collection of Vehicle Data from your Connected Vehicle please contact our Customer Assistance Centre (see ‘Contact Us’ section below for details). You may have the ability to choose to limit the collection of Vehicle Data in a manner that allows you t reactivate it if you choose, in which case some limited Vehicle Data is still collected. You may also permanently halt the collection of Vehicle Data, in which case we will not be able to provide you with the Connected Services.

You can also review the ‘Your Choices’ section of this privacy policy for more information about how you can withdraw your consent.

Application of this Policy

This Privacy Policy only applies to the collection, use and sharing of information obtained from Connected Vehicles and MyMazda and information you provide related to Connected Services and MyMazda, and does not apply to data collection in other contexts, such as: our other websites, applications, and online services that we provide (“Online Services”); any third-party websites or applications that we do not own, operate, or control; or features available through your Connected Vehicle’s Mazda Connect infotainment system. For information regarding our Online Services, please review our general Privacy Policy at www.mazda.ca/privacy. For details regarding Mazda Connect, please refer to your Owner’s Manual.

INFORMATION WE MAY COLLECT

Vehicle Data

When you purchase or lease a Connected Vehicle and/or if you have an active Connected Services plan, your Connected Vehicle will transmit certain vehicle data to us automatically from time to time, including (“Vehicle Data”):

“Location Data”: geo-location coordinates of your Connected Vehicle’s latitude and longitude. This is collected if your Connected Vehicle has an active Connected Services plan;
“Driving Data”: driving behavior data, which includes the acceleration and speed at which your Connected Vehicle is driven, travel direction, and use of the steering and braking functions in your Connected Vehicle; and
“Vehicle Health Data”: includes Vehicle Identification Number (VIN); odometer, fuel level, and oil life readings; Diagnostic Trouble Codes (DTCs); and data from the Connected Vehicle’s OBD system, which includes, but is not limited to, engine coolant temperature, fuel injection volume, engine Rotation Per Minute (RPM), and the status of doors, hood, trunk, and hazard lights.

Additional collection of Information for the Services and MyMazda

In addition to our collection, use, sharing, and storing of Vehicle Data, if you have an active Connected Services plan and/or use MyMazda you will need to provide us with certain other information, which includes certain information about you or your Connected Vehicle that alone or in combination with other information could be used to identify you, e.g., name, address, phone number, and your Connected Vehicle’s Vehicle Identification Number (VIN).

For example, if you choose to subscribe to a Connected Services plan or register for a MyMazda account, you will be prompted in your MyMazda account to provide certain required Personal Information, which may include, but is not limited to, the following:

First and Last Name
Email
Phone Number
Address
VIN

All Personal Information and other information that is required to enroll in the Services will be identified as a required field in the MyMazda, and you will not be able to complete enrollment without providing responses to all required fields. You may additionally provide other requested information that is optional but not required to use Services.

You can log-into your MyMazda App to review, correct, revise, or update certain of your Personal Information.

MyMazda Data

When you install or use the MyMazda app, in addition to the Vehicle Data and Personal Information described above, we may also collect (“MyMazda Data” and together with Vehicle Data, “Data”):

Device information, such as the location of your Device, Device type, Device operating system, Internet Protocol (IP) address, unique identifier, type of browser, Internet service provider, and phone number;
Information about your use of MyMazda, including screen view time, scrolling, specific actions and taps to activate features and/or otherwise navigate the application, reactions to alerts, and the progress, completion and/or abandonment of in-application purchases.

You can restrict our access to and collection of certain types of data using settings on your mobile device and/or settings in MyMazda. For example, you can disable location sharing on your device, if that feature is available on your device, and you can disable the collection of certain data for troubleshooting purposes in the MyMazda app settings.

To improve the stability and reliability of MyMazda, we use crash reports (currently through "Firebase Crashlytics", a service of Google). In case of an error of MyMazda, app and Device related data might be transferred to Google's servers, including without limitation device status information, device IDs, information relating to the physical location of a device, crash trace, log-files, device operational system and language information and information about how the app was used. The data may be used by Google for own business purposes (e.g. improve its services; see references below for details). We ask for your consent to enable these crash reports and you can withdraw your consent to them in the MyMazda app settings. You can revoke your consent at any time by deactivating the respective function in the app settings under analytics.

For further information on how data will be processed by Google please see:

HOW WE USE YOUR INFORMATION

We may use your information, including Personal Information, as follows:

analysis of safety concerns, issuance of product recalls and to provide customer and vehicle support and service;
analysis of product trends;
product quality analysis;
product research and development;
product improvements, for safety reasons or otherwise;
to improve, troubleshoot, and evaluate the use of our products and Services (including MyMazda);
provide our products and Services to you, including:
1. Location Data: If your Connected Vehicle has an active Connected Services plan, we may use your Location Data to provide you with Vehicle Finder, which allows you to use the MyMazda App to view the geo-location coordinates of your Connected Vehicle’s position at last Ignition-Off, and other services from time to time.
2. Driving Data and Vehicle Health Data: We may use both your Driving Data and Vehicle Health Data to provide you with the status information of your Connected Vehicle, including the status of doors, hood, trunk, and hazard lights. You can remotely view the status of your Connected Vehicle at any time using the MyMazda App.
3. Vehicle Health Data: Subject to your communications preferences, we may use your Vehicle Health Data to provide you with notifications via the MyMazda App or email when your Connected Vehicle is due for maintenance or service (“Maintenance Notification”), or when your Connected Vehicle reports a malfunction-related event (“Malfunction Notification”).
to administer your accounts with us and to maintain customer relationships and communicate with you;
to advertise our products and services, and those of third parties we think may interest you, including contacting you by email, phone and direct mail, using the contact information you provide or that we have for you. For example, we may share your contact information such as your email address with your preferred dealer so your dealer can provide information that may be of interest to you, such as product or service offers;
we and our dealers may access Vehicle Data to provide you with servicing and respond to service related requests;
customize and improve communication content and your experience;
if we have reason to believe that using such information is reasonably necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property including for fraud prevention; and
we may combine the information collected under this privacy policy with information you provide us through other means, such as our contests, lead generation, sales data, service data. We may use this information to advertise our products and services, and those of third parties we think may interest you, including contacting you by email, phone and direct mail.

We may anonymize, aggregate or otherwise strip any Personal Information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.

SHARING INFORMATION

We may share your information as follows:

With our parent company, Mazda Motor Corporation, and our affiliates (collectively, the “Mazda Family of Companies”) for the above uses.
With other users of your MyMazda account. The first person to register for MyMazda with respect to a particular Connected Vehicle will become the primary user of the Connected Services plan for that Connected Vehicle. There can only be one primary user per Connected Vehicle. As a primary user, can you share the Service with another user (“Secondary User”). When doing so, certain Vehicle Data and Personal Information (such as your name and VIN), Secondary User’s name and email address will be collected, used and shared by us to process the invitation of the Secondary User. You may only share your Connected Service plan with a Secondary User, and provide their information to us, if they are your friends and family from whom you have received permission to provide their email address to us. Your Secondary Users may only be friends with whom you have had a direct voluntary two way communications, and with whom it is reasonable to conclude you have a personal relationship considering shared interests, experiences, opinions and other relevant factors, or family members to whom you are related by, marriage, a common-law partnership, or parent-child relationship, and with whom you have had direct voluntary two way communications. Each Secondary User will be sent an email which may indicate that it has been sent on your behalf and may identify you, and invite them to register as a Secondary User. The Secondary User can use the Services after successful registration. You will be able to see the name, app permissions and the complete remote request history initiated by Secondary User. You can deactivate at any time particular Services for the Secondary User such as Vehicle Status, Vehicle Health Report, Remote Control Access, Vehicle Finder and POI Send to Car.
With our network of independently owned and operated Mazda dealers to inform you of offers, to provide Services and to facilitate service. If you do not indicate a Preferred Dealer, we may use other information to assign one to you (e.g. the dealer you purchased your vehicle from, the dealer you service with, and/or your postal code).
Third-party service providers who work on our behalf in connection with the uses described in this Privacy Policy.
Where required or permitted by law we may share your information. For example, we may share your information with law enforcement, courts, administrative bodies or government entities if we are required to do so by applicable law; legal process; in response to government investigations; as may be required for national security; or where we have a good faith belief that disclosure of your information is required or permitted by law or legal process. We may also share your information where we have a good faith belief it is necessary to do so to prevent harm, injury, or loss, and we may use your information to pursue or defend legal actions, even if harm, injury, or loss has already occurred.
We may transfer any information we have in the event of bankruptcy, or if we or any part of our business merges with or is acquired by a third party, or if any such transaction is proposed.
With third-parties for educational and research purposes in an anonymized and aggregated format.

STORAGE

We store the Data and your Personal Information for as long as reasonably necessary: for us to provide you with the Services; for us to support all other uses we make of the Data and Personal Information, as detailed in this Privacy Policy; and as required by law or legal process, or as may be needed in the event of anticipated or pending litigation.

SECURITY

We take data and information security seriously. We continuously strive to protect the Data and Personal Information against loss and unauthorized access or use by maintaining and continually updating our formal security program, which employs physical, organizational and technical security practices to protect Data and Personal Information.

Information may be accessed by persons within our organization, or our third-party service providers, who require such access to carry out the purposes described in this Privacy Policy, or as otherwise permitted or required by applicable law.

Even though we have taken steps to help protect the Personal Information in our control, you should know that we cannot fully eliminate security risks associated with Personal Information. No security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us.

INTERNATIONAL DATA TRANSFERS

Personal Information that we collect may be stored and processed in Canada or any other country in which we or our service providers maintain facilities, including in the United States and Japan. Personal Information processed and stored in another country may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws.

By using our Services or by providing us with Personal Information, you consent to any such transfer of information outside of your country.

YOUR CHOICES

To summarize, we provide you with choices about what data and information you share with us and how it is used:

Review and Update: You may log-into your MyMazda App at any time to review, correct, revise, or update Personal Information you provided to us that is available through the MyMazda App.
Connected Vehicle Agreement and Privacy Policy: You must affirmatively agree to our terms and conditions before starting any complimentary period or paid subscription of a Connected Services plan. You can use the MyMazda App to cancel your subscription.
Marketing: If you receive promotional emails from us, you may unsubscribe from them using the unsubscribe link we include in these emails. You may also opt-out of our use of your Personal Information for marketing purposes by contacting us using the contact information provided below.
Disable Services in the Vehicle: Depending on your vehicle’s capability, you may be able to temporarily disable the Services in your vehicle’s settings.
Disable Services: You can also disable your Connected Vehicle in a manner that enables us to re-connect your Connected Vehicle in the future upon your request. By doing so, we may still collect and use limited amounts of Vehicle Data, including a file indicating that the system is on/off, time/date of the last ignition cycle, and total number of ignition cycles, in order to ensure your vehicle can be re-connected in the future. To select this option, you will need to follow these steps: (i) Download the MyMazda mobile app on a compatible smartphone via the Apple App Store or Google Play Store; (ii) Register for a MyMazda account through the app and add your vehicle; (iii) Once your account is setup and vehicle added, please go to the vehicle homepage in the MyMazda app and select the ‘hamburger menu’ (i.e. three vertical lines icon on the top right of the app screen). Tap MyMazda; (iv) Tap My Vehicle; (v) Tap on the more options menu (i.e. three vertical dots icon) on the top right of the app screen; and (vi) Tap on Unsubscribe Connected Services and confirm the pop-up warning message. If you are unable to complete the above for any reason (e.g. you do not have a compatible smartphone) you may need to visit a Mazda dealership to have them assist you. If you wish to fully deactivate your Connected Vehicle then please see ‘Disable TCU’ below.
Disable TCU: You can also contact us to permanently deactivate your TCU, thereby disabling our collection of all Vehicle Data. If you choose to deactivate your TCU, you will be unable to subscribe to or continue using any Services, and we may not be able to reactivate your vehicle’s connection if you decide you want the Services in the future.

ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION

You have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, or updated. Please note that in some cases, we may not be able to allow you to access certain Personal Information in certain circumstances, for example if it contains Personal Information of other persons, or for legal reasons.

To help protect against fraudulent requests for access to your Personal Information, we may ask you for information to allow us to confirm that the person making the request is you or is authorized to access your information before granting access. For example, we may require you to verify your identity before you access your Personal Information.

If you would like to exercise this right, please contact us through the contact information below.

YOUR OBLIGATIONS

The nature of our Connected Services means that there may be circumstances where you might let someone else use a product or service that we provide to you (for example, you let someone else drive your Vehicle). It is important that if you do let someone else use one of our products or services that you inform them of this Privacy Policy and of the privacy choices that you have made.

If you sell or otherwise transfer your vehicle, it is your responsibility to delete all information (such as contacts, address look-ups, saved map addresses) from the vehicle’s system and contact us to transfer or cancel your account. This is important to help protect your account and your information, and that of the new owner. If you do not delete this information, it may remain on the vehicle’s system and may be accessible to future users of the vehicle. For example, we may continue to send reports or other information about the vehicle or account to the Primary User’s contact information currently on file with us, and the previous owner may be able to continue to use the services in respect of the Connected Vehicle. SUCH CONTINUED USE OF THE SERVICES BY THE PREVIOUS OWNER IS STRICTLY PROHIBITED. For instructions on how to delete information from your vehicle’s system, please refer to your vehicle owner’s manual. If you do not inform us of any sale or transfer of your vehicle, we are not responsible for any privacy related damages or claims you or anyone else may suffer. If you sell or transfer your Connected Vehicle, you must cease using any Services in respect of such vehicle. If a new owner opens an account in respect of a Connected Vehicle, any prior accounts in respect of such Connected Vehicle may be terminated.

CHILDREN'S PRIVACY

We do not knowingly target or collect any information from children under the age of 13. If you are above 13, and above the legal driving age where you reside, but under the age of majority, you must have the consent of your parent/legal guardian to our Privacy Policy to use the Services.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to change this Privacy Policy at any time by posting a new version to our website or in another manner that is likely to come to your attention. We will ask for your consent to any changes as required by applicable law.

CONTACT US

If you have any questions or concerns about this Privacy Statement, please contact our CUSTOMER EXPERIENCE CENTER.

You may also contact our Privacy Office, if you have any questions or complaints regarding our privacy practices, or if you would like to access or request correction of your personal information:

Mail: Mazda Canada Inc., 55 Vogell Road, Richmond Hill ON, L4B 3K5, Attention: Privacy Office

Email: PRIVACY@MAZDA.CA

Last updated: October 21, 2021

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