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Vehicles

MORE HUMAN IN NATURE

We created the Mazda CX-50 to enhance your experience of the outdoors, so you can connect to nature, to the road, and everything along the way. Our latest iActiv AWD technology connects you seamlessly to the terrain while Mazda Intelligent Drive (Mi-Drive) technology levels up the driving experience with off-road and sport driving modes to make every trip a thrilling ride.

EXPLORE THE MAZDA CX-50

PRECISION AND PERFORMANCE

The sculpted curves and bold contours of the Mazda3 makes it a standout in its class, with a refined, human-centric interior that will ignite the driver in you. Our latest Skyactiv engines combine outstanding performance with excellent fuel economy while offering responsiveness and that unique Mazda fun-to-drive feeling.

EXPLORE THE MAZDA3

LEAD WITH PURPOSE

Mazda’s first electric car represents a new standard in EV performance with 200 lb-ft torque and 143 hp, for an immediate response when you press the accelerator. From the sustainably sourced luxury materials in the cabin to the lightweight battery, our first-ever EV was designed holistically to produce fewer CO2 emissions during its entire lifecycle.

EXPLORE THE MAZDA MX-30 EV

DESIGNED TO MOVE YOU

The MX-5 Soft Top is informed by our human-centric engineering philosophy. From our advanced Skyactiv-Vehicle Dynamics for fuel-efficient driving to our new Kinematic Posture Control (KPC) to stabilize cornering posture, we are refining the classic roadster.

EXPLORE THE MAZDA MX-5 SOFT TOP
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HUMAN CENTRICITY

HORSE AND RIDER,
CAR AND DRIVER

Panoramic silhouette of archer on horse moving alongside roped fencing toward and aiming for one of two bullseye targets on diamond-shaped signs.

Our Jinba Ittai philosophy finds its origins in an ideal of Japanese archery: oneness between horse and rider. We emulate that ideal in our cars, so that driving your Mazda feels entirely natural — like an extension of your being.

JINBA ITTAI — TOGETHERNESS

At Mazda, we see cars as tools to go beyond our ordinary physical capabilities. We take pride in designing vehicles that are a joy to drive.

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Mazda safety technician in cap and white coveralls sitting in open cockpit holding steering wheel with left sleeve rolled up and sensors taped to left hand and arm.

HUMAN-CENTRIC DESIGN

Instead of forcing humans to adapt to cars, we design cars adapted to humans. We call this human-centric engineering. The result is a car that responds precisely, almost intuitively, giving you the confidence of being in control and the exhilaration of effortless driving.

INTUITIVE COCKPIT

To strengthen your feeling of connection with your car, every element of the cockpit is designed to directly face you and emphasize a driver-centered axis that runs from front to rear.

The interior embodies our less-is-more design approach. We keep the controls simple to amplify the presence of the cockpit zone. This creates an environment in which you and your Mazda engage in a natural dialogue that allows you to focus on your driving.

Right hand of female driver adjusts dashboard controls.

CARBON NEUTRALITY

Our human-centric design philosophy embodies an intrinsic responsibility to reduce our carbon emissions, as outlined in our Sustainable Zoom-Zoom 2030 vision.

A key goal of ours is achieving a sustainable and compassionate society. Making cars that support you in realizing your full potential serves that ideal.

Masahiro Moro portrait photo

“We take a human-centric approach — where the driver feels oneness with the car, as if it is an extension of their body. Just as a rider is connected to their horse. A driver trusts that their car is intuitive and responsive. On the road, the driver feels naturally positioned and perfectly balanced for a profoundly pleasurable driving experience.”

MASAHIRO MORO
Director and Senior Managing Executive Officer

SECOND NATURE

What does driving a car designed to human-centric principles feel like? Find out for yourself.

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Pensive woman wearing blue blouse driving a Mazda