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Vehicles

MORE HUMAN IN NATURE

We created the Mazda CX-50 to enhance your experience of the outdoors, so you can connect to nature, to the road, and everything along the way. Our latest i-Activ AWD technology connects you seamlessly to the terrain while Mazda Intelligent Drive (Mi-Drive) technology levels up the driving experience with off-road and sport driving modes to make every trip a thrilling ride.

EXPLORE THE MAZDA CX-50

PRECISION AND PERFORMANCE

The sculpted curves and bold contours of the Mazda3 makes it a standout in its class, with a refined, human-centric interior that will ignite the driver in you. Our latest Skyactiv engines combine outstanding performance with excellent fuel economy while offering responsiveness and that unique Mazda fun-to-drive feeling.

EXPLORE THE MAZDA3

LEAD WITH PURPOSE

Mazda’s first electric car represents a new standard in EV performance with 200 lb-ft torque and 143 hp, for an immediate response when you press the accelerator. From the sustainably sourced luxury materials in the cabin to the lightweight battery, our first-ever EV was designed holistically to produce fewer CO2 emissions during its entire lifecycle.

EXPLORE THE MAZDA MX-30 EV

DESIGNED TO MOVE YOU

The MX-5 Soft Top is informed by our human-centric engineering philosophy. From our advanced Skyactiv-Vehicle Dynamics for fuel-efficient driving to our new Kinematic Posture Control (KPC) to stabilize cornering posture, we are refining the classic roadster.

EXPLORE THE MAZDA MX-5 SOFT TOP
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CRAFT

A BEAUTIFUL FORM SCULPTED BY HUMAN HANDS

Artisan in blue coveralls concentrates intently as he shapes a clay form.

FROM IDEA TO CLAY TO STEEL

Watch how Takumi, our master artisans, follow Kodo design principles as they give shape to a new Mazda form.

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Shaded portrait of Ikuo Maeda sitting with hands folded on desk

“In Japan, we feel that craftsmen inject life into what they make, so objects that receive the love and caring attention of these craftsmen have a vital force, a soul. As we are a Japanese car company, we believe when a form is sincerely and painstakingly sculpted by human hands it receives a soul.”

IKUO MAEDA
Head of Global Design and Brand Style

CREATING LIFE THROUGH FORM

As your Mazda moves, the light dancing across its surfaces give it a feeling of life. To get the reflections just right, our Takumi spend two years and a lot of clay to refine the design. In fact, we use more clay for modelling than any other car company because the forms it creates go beyond the capabilities of digital modelling.

Mazda technician wearing mask and white coveralls spray paints a car part.

ADDING DIMENSION THROUGH PAINT

To achieve the highest quality lustre and shine in our finishes, we studied the way our Takumi apply paint to a vehicle. Their meticulous hand movements are captured by 3D sensors and programmed into robotic paint sprayers to replicate their technique and add that human touch. It’s a remarkable feat that exemplifies our commitment to craft.

Hand holding spray gun shoots cloud of fine red mist against a dark background

“To create the original and vivid colours that Mazda is known for, we use fine, bright aluminum flakes and apply our own unique processes to them. The flakes have to have specific dimensions … and this influences how the vehicle’s body colour looks and its overall design. Our eco-friendly paints have improved chipping resistance but still share the same level of reliability and durability as their predecessors.”

KENGO HIROSE
Mazda Paint Group

Beauty catches your eye but resonates in your heart. At Mazda, we work tirelessly to realize beauty in the shapes we create, again and again, not only to catch your eye, but to stay in your heart for as long as you own your car.

BRINGING THE ARTISAN’S SKILL TO PRODUCTION

From designing with clay and creating with metal to perfecting the finishes, our Takumi are relentless in their pursuit of beauty and function — a quest for perfection now achieved through engineering technologies that elevate the manufacturing process to an art form.

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Showroom with one of each Mazda model in Soul Red Crystal or Eternal Blue Mica

YOUR NEXT DRIVE AWAITS

The best way to appreciate the artistry of a Mazda is to get in and drive one.

BOOK A TEST DRIVE