Mazda’s goal is to provide the best driving experience possible. Any data or information we collect is stored only as long as necessary to provide you with our exceptional Mazda services. Most importantly, we’re constantly updating our formal security program to protect your data against loss or unauthorized access.
We provide you with choices about what data and information you share with us and how it is used. Among the many ways you can control the use of your data, you can: review and update your information that’s shared with us through the MyMazda app; unsubscribe from marketing emails; disable the collection of Vehicle Data from your Connected Vehicle; cancel a Connected Services plan, plus other choices you can make regarding your personal information and data.
To service your vehicle warranty, we keep your personal information for 10 years. Any companies we share your information with must first sign an agreement that obligates them to keep the information confidential and secure and prohibits them from using it for unauthorized purposes.
When you purchase or lease a Connected Vehicle, the telematics system is active by default and transmits vehicle data including driving behaviour data and vehicle health data. If your Connected Vehicle has a Connected Services plan, we also collect geo-location coordinates of your Connected Vehicle’s latitude and longitude. If you use the MyMazda app, we collect the location of your device, device type, IP address, browser and other details about your use of MyMazda, including screen time, scrolling, reactions to alerts, crash reports and other specific details.
We use the information we collect to analyze safety concerns and product trends, provide support and service, conduct research and development, to improve, troubleshoot and evaluate the use of our products and services and to communicate with you. We may also use Location Data to provide you with a Vehicle Finder feature and other services. We may use Driving Data and Vehicle Health Data to provide you with status information of your Connected Vehicle, when it needs servicing or reports a malfunction.