Mazda’s acclaimed design philosophy is rooted in Japanese minimalism, which ensures only the essential remains.
Taking inspiration from the frame-by-frame dynamism of animals as they move through space, our designers capture this energy and rhythm with strong rises and deep contours, creating a sense of motion, even at a standstill. Using delicately modulated light that glides over the bodywork as the viewing angle changes, our newest generation of Mazda cars look alive with movement. The result is a luminous, sculptural elegance combined with the vitality that Mazda owners have come to expect.
Artfully designed interiors with fine finishes and appealing details are the hallmarks of a Mazda. It’s the Takumi, or master craftspeople, who set our vehicles apart.
One of Mazda's five key values, omotenashi is the tradition of Japanese hospitality which spreads joy through kindness by putting others ahead of oneself.
Our spirit of omotenashi comes from a tradition of believing in human potential, something we experienced firsthand when our own community of Hiroshima rebuilt our beloved city after tragedy struck.
Today, we practice omotenashi through initiatives like the Local Legends program that helped small businesses recover from the economic hardships brought by COVID-19.
When a driver and a car are in perfect harmony, the driving experience is elevated. And when the first drivers took the wheel of our Miata roadster, they probably didn’t realize the sheer, unbridled fun they were experiencing was based on a much older form of transport.
Mazda engineers used the principle of Jinba Ittai to make the Miata feel like an extension of the driver’s own being. By placing everything in its ideal location in the cockpit, and carefully calibrating the tension required to trigger the car’s responses, we sought – and achieved – a perfect union of car and driver.
To create a seamless connection with the vehicle, our engineers closely study human traits while trusting in the innate abilities of the driver.