ABOUT COOKIES ON THIS SITE

We use technologies to personalize and enhance your experience on our website. Read our Privacy Policy to learn more. By using our website you agree to our use of these technologies.

I AGREE

Vehicles

MORE HUMAN IN NATURE

We created the Mazda CX-50 to enhance your experience of the outdoors, so you can connect to nature, to the road, and everything along the way. Our latest iActiv AWD technology connects you seamlessly to the terrain while Mazda Intelligent Drive (Mi-Drive) technology levels up the driving experience with off-road and sport driving modes to make every trip a thrilling ride.

EXPLORE THE MAZDA CX-50

PRECISION AND PERFORMANCE

The sculpted curves and bold contours of the Mazda3 makes it a standout in its class, with a refined, human-centric interior that will ignite the driver in you. Our latest Skyactiv engines combine outstanding performance with excellent fuel economy while offering responsiveness and that unique Mazda fun-to-drive feeling.

EXPLORE THE MAZDA3

LEAD WITH PURPOSE

Mazda’s first electric car represents a new standard in EV performance with 200 lb-ft torque and 143 hp, for an immediate response when you press the accelerator. From the sustainably sourced luxury materials in the cabin to the lightweight battery, our first-ever EV was designed holistically to produce fewer CO2 emissions during its entire lifecycle.

EXPLORE THE MAZDA MX-30 EV

DESIGNED TO MOVE YOU

The MX-5 Soft Top is informed by our human-centric engineering philosophy. From our advanced Skyactiv-Vehicle Dynamics for fuel-efficient driving to our new Kinematic Posture Control (KPC) to stabilize cornering posture, we are refining the classic roadster.

EXPLORE THE MAZDA MX-5 SOFT TOP
Shopping
Certified Pre-Owned
Mazda Owners
DISCOVER MAZDA

OUR VALUES

THE VALUES THAT DRIVE US

As pioneers in world-class automotive design, Mazda designers are known for bringing depth and vision to their vehicles’ design. But behind this history of design excellence lies a devotion to our five core values, which influence everything we do.

KODO – Artful design

Mazda’s acclaimed design philosophy is rooted in Japanese minimalism, which ensures only the essential remains.

KODO

 

Enhancing this singular focus, in 2010 we introduced a new design philosophy called Kodo – Soul of Motion, which rests on our desire to inject life into the form of our cars.

LEARN MORE

THE BEAUTY OF NATURAL MOVEMENT

Taking inspiration from the frame-by-frame dynamism of animals as they move through space, our designers capture this energy and rhythm with strong rises and deep contours, creating a sense of motion, even at a standstill. Using delicately modulated light that glides over the bodywork as the viewing angle changes, our newest generation of Mazda cars look alive with movement. The result is a luminous, sculptural elegance combined with the vitality that Mazda owners have come to expect.

JAPANESE MASTERY OF MATERIAL

AND FORM

Artfully designed interiors with fine finishes and appealing details are the hallmarks of a Mazda. It’s the Takumi, or master craftspeople, who set our vehicles apart.

A female Takumi uses scraping tool to shape a clay Mazda form

TAKUMI

Takumi find their inspiration everywhere, from ancient Japanese aesthetics to everyday objects. They’ve spent decades perfecting techniques and honing their craft to create our distinctly unique, award-winning vehicles. The end result? A car that feels as if it was made just for you.

LEARN MORE

IN THE SERVICE OF DRIVERS

One of Mazda's five key values, omotenashi is the tradition of Japanese hospitality which spreads joy through kindness by putting others ahead of oneself.

Mazda technician wearing yellow helmet and white coveralls drills into the underside of a raised Mazda vehicle.

OMOTENASHI

Our spirit of omotenashi comes from a tradition of believing in human potential, something we experienced firsthand when our own community of Hiroshima rebuilt our beloved city after tragedy struck.

LOCAL LEGENDS

Today, we practice omotenashi through initiatives like the Local Legends program that helped small businesses recover from the economic hardships brought by COVID-19.

Two women in work aprons standing in the doorway to their business and proudly hold a sign saying “OPEN”

EFFORTLESS JOYFUL DRIVING

When a driver and a car are in perfect harmony, the driving experience is elevated. And when the first drivers took the wheel of our Miata roadster, they probably didn’t realize the sheer, unbridled fun they were experiencing was based on a much older form of transport.

JINBA ITTAI

Jinba Ittai describes the symbiotic relationship that develops between horse and rider, when it seems they have become as one

PLAY FULL VIDEO
Red Miata with top down taking a curve on a country highway.

MIATA ROADSTER

Mazda engineers used the principle of Jinba Ittai to make the Miata feel like an extension of the driver’s own being. By placing everything in its ideal location in the cockpit, and carefully calibrating the tension required to trigger the car’s responses, we sought – and achieved – a perfect union of car and driver.

INGENIOUS SOLUTIONS

To create a seamless connection with the vehicle, our engineers closely study human traits while trusting in the innate abilities of the driver.

Woman holding steering wheel in both hands.

HUMAN-CENTRIC ENGINEERING

This approach starts from a deep study of human physiology and movement focusing on the human body’s amazing ability to balance itself. Instead of forcing humans to adapt to a vehicle, we build our vehicles around humans. We call this human-centric engineering, and it’s a hallmark of every vehicle we build. It's why Mazdas are a pure joy to drive.

LEARN MORE