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The all-new Mazda Mild Hybrid introduces many firsts into an already impressive lineup of SUVs. The CX-90 houses cutting-edge driver personalization technologies with the most powerful engine ever engineered for a Mazda. Each new detail, from available Premium Nappa Leather interiors and the largest ever infotainment display to new i-Activsense safety features, all ladder up to the most exhilarating, connected drive ever designed in a luxury, 3-row Mazda SUV. 

Explore the Mazda CX-90


The sculpted curves and bold contours of the Mazda3 makes it a standout in its class, with a refined, human-centric interior that will ignite the driver in you. Our latest Skyactiv engines combine outstanding performance with excellent fuel economy while offering responsiveness and that unique Mazda fun-to-drive feeling.



Mazda’s first-ever plug-in Hybrid instantly delivers the most performance-focused drive available in both SUV and EV lineups. With an impressively welcoming 3-row interior, the all-new CX-90’s athletically wide stance translates to greater room and near-perfect weight distribution for a more connected feeling on the road. Advanced safety, infotainment and driving technologies like Mi-Drive further that connection on virtually any terrain, while the combination e-Skyactiv engine and electric system work in perfect harmony, delivering the best of combustion and electrification for an exhilarating, responsive drive.  

Explore the Mazda CX-90 


The MX-5 Soft Top is informed by our human-centric engineering philosophy. From our advanced Skyactiv-Vehicle Dynamics for fuel-efficient driving to our new Kinematic Posture Control (KPC) to stabilize cornering posture, we are refining the classic roadster.

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June, 01 2022

Mazda & ParticipACTION CX-50 Minute Challenge

 Mazda Canada and ParticipACTION are challenging Canadians to spend more time in nature

TORONTO, ON – August 2, 2022 – The benefits of time spent in nature are well documented and can be achieved with a minimum amount of time: It just takes 50 minutes, three times per week. During the month of August Mazda and ParticipACTION are teaming up to give Canadians an exciting way to achieve this.


To celebrate the launch of Mazda’s first-ever CX-50, Mazda Canada and ParticipACTION are introducing the CX-50 Minute Challenge, which encourages Canadians to spend active time in nature to enhance their wellbeing. From August 1-31, every 50 active minutes tracked in the ParticipACTION app will give Canadians a chance to win. There are more than $30,000 in prizes available, with weekly draws and a grand prize at the end of August.

 “As a Japanese company, the well-being that nature brings has a long history. Shinrin-yoku, or Forest Bathing, is based on ancient Shinto and Buddhist practices with a belief that immersion in nature is not only good for our souls, but good for our bodies. At Mazda, we couldn’t agree more,” said David Klan, President and CEO, Mazda Canada Inc. “Our new purpose-built, adventure-seeking CX-50 is a vehicle designed to create harmony with nature, not to conquer it. It belongs in nature, and the CX-50 Minute Challenge reminds us that we belong in nature too.”

 “We know that time spent in nature can make us healthier. Our heart rate goes down, our mind becomes clearer and calmer, and physical tension decreases,” said Dr. Leigh Vanderloo, Scientific Director at ParticipACTION. “Adults are encouraged to get 150 minutes of physical activity per week, with added health benefits if we can take this activity outdoors. This is why we’re thrilled to partner with Mazda Canada to encourage everyone living in Canada to get more out of the natural world around them in such a fun way.”

Canadians’ views on nature

 To find out more about Canadians’ views on nature, Mazda Canada commissioned a survey and found that more than 80 per cent of Canadians agree spending time in nature is good for their mental and physical health. The survey also found Canadians tend to overestimate the amount of time needed outside to reap the benefits of nature, and only 19% are aware of any research on the benefits that nature has to offer. In addition:

CX-50 Minute Challenge: how to join

To take part in the CX-50 Minute Challenge, visit the CX-50 Minute Challenge landing page at or download the ParticipACTION app directly from Google Play or the App Store. Track every 50 minutes of active time to be automatically entered in weekly prize draws.

The first-ever Mazda CX-50

Mazda has recently introduced the first-ever CX-50, a purpose-built vehicle designed to drive beyond paved roads to support the active and outdoor lifestyles of customers in North America. The CX-50 maintains key attributes expected of all Mazda vehicles, including superior driving dynamics and beautiful design. The sleek, long silhouette and wide stance help give the vehicle dynamic proportions that balance design elements that are geared toward outdoor ruggedness.

About Mazda:

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 163 dealerships. For additional information visit Mazda Canada’s media website at

About ParticipACTION:

ParticipACTION is a national non-profit charitable organization that inspires and supports Canadians to make physical activity a vital part of their everyday life. As Canada’s leading physical activity brand, ParticipACTION works with its partners, which include organizations in the sport, physical activity and recreation sectors, alongside government and corporate sponsors, to help Canadians reduce sedentary time and move more through innovative engagement initiatives and thought leadership. ParticipACTION is generously supported by the Government of Canada. Learn how ParticipACTION has been moving Canadians for over 50 years at and download the free ParticipACTION app to access a fun, evidence-informed tool that empowers you on your physical activity journey.

1MSRP does not include $1,950 for freight & PDE, taxes, title or additional fees. Retailers set actual sale prices.

2Mazda Connected Services is provided during a two-year trial period; annual subscription fees apply thereafter. A compatible phone with cellular or Wi-Fi services is necessary to access Mazda Connected Services features.

3MSRP does not include $1,950 for freight & PDE, taxes, title or additional fees. Retailers set actual sale prices.