Heritage - Part 1
PART 1: STREAK OF DEFIANCE AND ADVENTURE
FROM HIROSHIMA WITH GRIT AND COURAGE
The streak of defiance and adventure that runs through Mazda cars has its roots in the heritage of Hiroshima, our home in Japan. Like the legendary phoenix, Hiroshima rose from the ashes of nuclear destruction. Refusing to stop dreaming of a better future, the people in the region have overcome daunting challenges over and over again. The spirit of courage and grit that has underpinned Hiroshima’s successful rebuilding has continued to be an inspiration to Mazda.
At Mazda, we are ready for any challenge we may face on the road to creating great cars. No matter how rough the terrain ahead may be, we never allow ourselves to get bogged down.
A REBEL ON A CREATIVE TREK
All of us at Mazda are adventurous at heart, with a bit of rebel as well. We think differently and go further. We continue to break the barriers of convention as we take on the challenge of creating cars previously unimagined. The challenge drives innovation and creativity by bringing out the best in us.
This audacious spirit has taken root throughout Mazda, from the design room to the factory floor. Boldly go where no wheel has rolled before. That’s our winning formula.
“ONE MAZDA”: A FUSION OF IDEAS SPARKS INNOVATION
Teamwork is also our forte. With all of us at Mazda united by a strong bond of teamwork; ideas and inspirations from every corner of the company fuse together to light the fire of innovation.
This “One Mazda” culture reflects the company’s unique integrated structure of operations. Carmakers’ various vital functions – development, production and marketing – are typically scattered across different regions. At Mazda, all of these functions are concentrated in the area around our headquarters in Hiroshima. In this tightly knit cluster, it is easy for designers, engineers, factory workers and marketing people to put their heads together and come up with ideas for great cars.
As our operations have expanded globally, the “One Mazda” culture and our audacious spirit have extended beyond our Hiroshima operations to offices and factories around the world. With a streak of defiance and adventure in them, our cars will continue to make drivers’ hearts leap and inspire their imagination.