What information we collect
The information we collect depends on the settings for your Connected Vehicle, and the Services you have access to and/or use.
Vehicle Data: When you purchase or lease a Connected Vehicle, the telematics system is active by default and transmits vehicle data, including driving behavior data (including the acceleration and speed of your Connected Vehicle, travel direction, and use of steering and braking functions) and vehicle health data (which includes Vehicle Identification Number (VIN); odometer, fuel level, and oil life readings; Diagnostic Trouble Codes (DTCs); and data from the Connected Vehicle’s OBD system, including engine coolant temperature, fuel injection volume, engine Rotation Per Minute (RPM), and the status of doors, hood, trunk, and hazard lights). If your Connected Vehicle has a Connected Services plan, we also collect geo-location coordinates of your Connected Vehicle’s latitude and longitude.
Connected Services and MyMazda: If you have an active Connected Services plan and/or use MyMazda, we collect information including your name, address, email, phone number, VIN, and any other information you choose to provide.
MyMazda Data: If you use the MyMazda app, we collect the location of your device, device type, device operating system, Internet Protocol (IP) address, unique identifier, type of browser, Internet service provider, phone number, and information about your use of MyMazda, including screen time, scrolling, specific actions and taps, reactions to alerts, the progress, completion and/or abandonment of in-application purchases, and crash reports.
How we use the information we collect
We use the information we collect to: analyze safety concerns and product trends, issue product recalls, provide support and service; to conduct research and development, analyze quality, for product improvement, and to improve, troubleshoot, and evaluate the use of our products and services; to provide our products and services to you, administer your accounts, to communicate with you, to allow us and our dealers to customize and conduct advertising, including by email, phone and direct mail, and for legal purposes such as protecting our interests.
We may use Location Data to provide you with a Vehicle Finder feature and other Services. We may use Driving Data and Vehicle Health Data to provide you with the status information of your Connected Vehicle, and to provide you with notifications when your Connected Vehicle is due for maintenance or service or when it reports a malfunction and other Services. We and our dealers may access Vehicle Data to provide you with servicing and respond to requests.
How we share the information we collect
If your MyMazda account has both a Primary and Secondary Users, the Primary User is able to see the name, app permissions and the complete remote request history initiated by Secondary Users. If you invite someone to be a Secondary user, you must have the Secondary User’s permission. We may send them an invitation that identifies you.
If you receive promotional emails from us, you may unsubscribe from them using the unsubscribe link. You may also opt-out of our use of your personal information for marketing by contacting us.
If you would like to disable the collection of Vehicle Data from your Connected Vehicle please contact our Customer Assistance Centre (see ‘Contact Us’ section below for details). You may have the ability to choose to limit the collection of Vehicle Data in a manner that allows you t reactivate it if you choose, in which case some limited Vehicle Data is still collected. You may also permanently halt the collection of Vehicle Data, in which case we will not be able to provide you with the Connected Services.
Application of this Policy
When you purchase or lease a Connected Vehicle and/or if you have an active Connected Services plan, your Connected Vehicle will transmit certain vehicle data to us automatically from time to time, including (“Vehicle Data”):
Additional collection of Information for the Services and MyMazda
In addition to our collection, use, sharing, and storing of Vehicle Data, if you have an active Connected Services plan and/or use MyMazda you will need to provide us with certain other information, which includes certain information about you or your Connected Vehicle that alone or in combination with other information could be used to identify you, e.g., name, address, phone number, and your Connected Vehicle’s Vehicle Identification Number (VIN).
For example, if you choose to subscribe to a Connected Services plan or register for a MyMazda account, you will be prompted in your MyMazda account to provide certain required Personal Information, which may include, but is not limited to, the following:
All Personal Information and other information that is required to enroll in the Services will be identified as a required field in the MyMazda, and you will not be able to complete enrollment without providing responses to all required fields. You may additionally provide other requested information that is optional but not required to use Services.
You can log-into your MyMazda App to review, correct, revise, or update certain of your Personal Information.
When you install or use the MyMazda app, in addition to the Vehicle Data and Personal Information described above, we may also collect (“MyMazda Data” and together with Vehicle Data, “Data”):
You can restrict our access to and collection of certain types of data using settings on your mobile device and/or settings in MyMazda. For example, you can disable location sharing on your device, if that feature is available on your device, and you can disable the collection of certain data for troubleshooting purposes in the MyMazda app settings.
To improve the stability and reliability of MyMazda, we use crash reports (currently through "Firebase Crashlytics", a service of Google). In case of an error of MyMazda, app and Device related data might be transferred to Google's servers, including without limitation device status information, device IDs, information relating to the physical location of a device, crash trace, log-files, device operational system and language information and information about how the app was used. The data may be used by Google for own business purposes (e.g. improve its services; see references below for details). We ask for your consent to enable these crash reports and you can withdraw your consent to them in the MyMazda app settings. You can revoke your consent at any time by deactivating the respective function in the app settings under analytics.
For further information on how data will be processed by Google please see:
We may use your information, including Personal Information, as follows:
We may anonymize, aggregate or otherwise strip any Personal Information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.
We may share your information as follows:
We take data and information security seriously. We continuously strive to protect the Data and Personal Information against loss and unauthorized access or use by maintaining and continually updating our formal security program, which employs physical, organizational and technical security practices to protect Data and Personal Information.
Even though we have taken steps to help protect the Personal Information in our control, you should know that we cannot fully eliminate security risks associated with Personal Information. No security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us.
Personal Information that we collect may be stored and processed in Canada or any other country in which we or our service providers maintain facilities, including in the United States and Japan. Personal Information processed and stored in another country may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws.
By using our Services or by providing us with Personal Information, you consent to any such transfer of information outside of your country.
To summarize, we provide you with choices about what data and information you share with us and how it is used:
You have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, or updated. Please note that in some cases, we may not be able to allow you to access certain Personal Information in certain circumstances, for example if it contains Personal Information of other persons, or for legal reasons.
To help protect against fraudulent requests for access to your Personal Information, we may ask you for information to allow us to confirm that the person making the request is you or is authorized to access your information before granting access. For example, we may require you to verify your identity before you access your Personal Information.
If you would like to exercise this right, please contact us through the contact information below.
If you sell or otherwise transfer your vehicle, it is your responsibility to delete all information (such as contacts, address look-ups, saved map addresses) from the vehicle’s system and contact us to transfer or cancel your account. This is important to help protect your account and your information, and that of the new owner. If you do not delete this information, it may remain on the vehicle’s system and may be accessible to future users of the vehicle. For example, we may continue to send reports or other information about the vehicle or account to the Primary User’s contact information currently on file with us, and the previous owner may be able to continue to use the services in respect of the Connected Vehicle. SUCH CONTINUED USE OF THE SERVICES BY THE PREVIOUS OWNER IS STRICTLY PROHIBITED. For instructions on how to delete information from your vehicle’s system, please refer to your vehicle owner’s manual. If you do not inform us of any sale or transfer of your vehicle, we are not responsible for any privacy related damages or claims you or anyone else may suffer. If you sell or transfer your Connected Vehicle, you must cease using any Services in respect of such vehicle. If a new owner opens an account in respect of a Connected Vehicle, any prior accounts in respect of such Connected Vehicle may be terminated.
If you have any questions or concerns about this Privacy Statement, please contact our CUSTOMER EXPERIENCE CENTER.
You may also contact our Privacy Office, if you have any questions or complaints regarding our privacy practices, or if you would like to access or request correction of your personal information:
Mail: Mazda Canada Inc., 55 Vogell Road, Richmond Hill ON, L4B 3K5, Attention: Privacy Office
Last updated: October 21, 2021