All-New Mazda MX-5 Wins at the World Car Awards
All-New Mazda MX-5 Earns First-ever Double Win in World Car Award History
When you’re doing something right, it’s nice to be noticed. Earning not one – but two – prestigious distinctions from the World Car Awards is more feather than most caps can handle. Yet, according to a judging panel of 73 automotive journalists from 23 different countries, Mazda’s fourth-generation MX-5 received the gracious nod for World Car of the Year and World Car Design of the Year on March 24th, 2016 in New York. This is not only incredibly welcome news for the Mazda family of automobiles – it’s also the first time in the World Car Award’s history that any single model nameplate has earned this double-prize outcome.
Selected alongside other Car of the Year nominees, Audi and Mercedes, and fellow Design of the Year nominees, Jaguar and Mazda CX-3, speaks volumes about the level of competition on this world stage. One million cars later, Mazda’s popular MX-5 Roadster has proven – above all others – that it’s the ultimate driver’s car that also looks as good as it handles.
From its Kodo Design philosophy to its close adherence to the accelerated principles of “Driving Matters”, the Mazda MX-5 has struck a strong chord amongst discriminating car-buyers from around the world. Its youthful, vibrant personality communicates fun and complete relevance to those who want the very best of Japanese technology, pure driving performance, practical functionality, absolute control and driver-centred charm.
This brings the new MX-5's award tally to over 30 awards, including both UK and Japanese Car of the Year.
Driving matters. Winning feels pretty good, too.