The all-new Mazda Mild Hybrid introduces many firsts into an already impressive lineup of SUVs. The CX-90 houses cutting-edge driver personalization technologies with the most powerful engine ever engineered for a Mazda. Each new detail, from available Premium Nappa Leather interiors and the largest ever infotainment display to new i-Activsense safety features, all ladder up to the most exhilarating, connected drive ever designed in a luxury, 3-row Mazda SUV.
Explore the Mazda CX-90
The sculpted curves and bold contours of the Mazda3 makes it a standout in its class, with a refined, human-centric interior that will ignite the driver in you. Our latest Skyactiv engines combine outstanding performance with excellent fuel economy while offering responsiveness and that unique Mazda fun-to-drive feeling.
EXPLORE THE MAZDA3
From short commutes to lasting journeys, there is an electrified powertrain that meets your needs. Find out more to discover which type of electrified vehicle is the perfect fit.
EXPLORE ELECTRIC
The MX-5 Soft Top is informed by our human-centric engineering philosophy. From our advanced Skyactiv-Vehicle Dynamics for fuel-efficient driving to our new Kinematic Posture Control (KPC) to stabilize cornering posture, we are refining the classic roadster.
EXPLORE THE MAZDA MX-5 SOFT TOP
Mazda Canada Inc. is the distributor of Mazda vehicles in Canada (referred to as “Mazda”). Mazda is a subsidiary of Mazda Motor Corporation in Hiroshima, Japan and was established in 1968. Our automotive products are distributed in Canada through a network of independent dealers authorized by Mazda. The dealers are independently owned and operated businesses, which may have their own privacy policies and procedures. You should contact your Mazda dealer for information about their privacy practices.
At Mazda we take individual privacy very seriously. We are strongly committed to providing a transparent and coordinated approach to managing interactions with our customers. This Privacy Policy describes what personal information we collect, how we use it, and how we may disclose it, as well as certain of your rights. It is also a reflection of our guiding principle: that at Mazda, people come first. At Mazda we focus on our customers, creating relationships inspired by mutual respect and trust.
This Mazda Privacy Policy covers all modes of interaction between Mazda and our customers, including in-person, over the telephone and over the Internet, directly and indirectly, including when we collect personal information about individuals from our dealers.
By choosing to submit personal information to Mazda, you signify your consent to all of the terms of this "Privacy Policy". If you do not agree with any terms of this Privacy Policy, please do not submit any personal information to Mazda, or you can also review the ‘Your Choices’ section of this Privacy policy for more information about how you can withdraw your consent to some of our practices.
If you are an owner or user of one of our Connected Vehicles, and would like information on how your Connected Vehicle collects, uses, and discloses personal information, please see our Connected Vehicle Privacy Policy <https://www.mazda.ca/en/cv-privacy/>.
PRIVACY POLICY SUMMARY
What Personal Information we collect
How we Use the Personal Information we collect
How we share the Personal Information we collect
Your Choices
1. WHAT PERSONAL INFORMATION DOES MAZDA COLLECT?
Personal information is information about an identifiable individual. Mazda collects personal information in a number of ways and through a number of different media. Typically, Mazda will collect personal information directly from an individual through a Mazda dealer or affiliated Mazda Company. Mazda may collect and use personal information in one, or more, of the following circumstances depending on your relationship with us:
Personal information collected by Mazda typically includes basic contact information: name, title, home address, e-mail address, and telephone and fax numbers. We may also collect demographic information such as a customer's gender; age and occupation, to better understand our customers and service their needs and for marketing purposes.
Visitors to the Mazda web site are able to send e-mails to third parties from our web site. These messages may contain the user's full name, screen name and e-mail address, as well as additional personal information voluntarily included in the message.
Visitors to Mazda's website are not required to register to gain access.
If you choose to participate in the Mazda Mobility Program, sensitive information relating to an individual's physical infirmity may be collected by Mazda or by a Mazda dealer from you and provided to Mazda during the course of the vehicle sale or lease to confirm whether you qualify for purchase and installation assistance of adaptive driving aids or mobility assistance equipment.
Service data recorders (SDR) in your vehicle are capable of collecting and storing diagnostic information about your vehicle, which may constitute personal information. This may include information about the performance or status of various systems and modules in the vehicle, such as engine, throttle, steering or brake systems. Your Mazda dealer may access and collect this vehicle diagnostic information through a direct connection to your vehicle during the servicing process. This information may be disclosed to Mazda or Mazda Motor Corporation is in connection with providing service in relation to your vehicle, or as otherwise permitted or required by law. This data will enable Mazda Motor Corporation to provide its markets (distributors/dealers) with relevant information according to the data collected to support diagnosis and repair work at dealers.
Other modules in your vehicle, including event data recorders (EDR), are capable of collecting and storing data during a collision or near collision. The modules may record information about both the vehicle and the occupants, potentially including information such as:
Special equipment must be directly connected to the recording modules to access EDR information. Mazda does not access, collect, use or disclose EDR information without your consent, unless required under court order or elsewhere otherwise permitted or required by law.
2. HOW IS PERSONAL INFORMATION USED?
Mazda may collect and use personal information in the circumstances described in paragraph 1 above.
We may also use your personal information to investigate security breaches or cooperate with government authorities pursuant to a legal matter. We may use personal information if we have reason to believe that using such information is reasonably necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property, including for fraud prevention.
Personal information we collect may also be combined with information you have provided to Mazda through other sources such as over the telephone.
We may anonymize, aggregate or otherwise strip any personal information or other information we collect of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.
3. HOW IS PERSONAL INFORMATION DISCLOSED?
From time to time Mazda may engage unaffiliated third parties and their affiliates, agents and subcontractors ("Service Providers") to perform certain technological or administrative services for us. For example, a Service Provider may be asked to administer a contest or distribute email. We also may use a Service Provider to host and administer one or more of our Sites, process and store data, and fulfill similar technology-related functions on our behalf. In these circumstances, the Service Provider receives personal information that they need in order to render their service to us.
We may match the personal information we hold, such as your email address, with the information of third parties such as a website or social media platform, including Facebook, Instagram, Pinterest, and Twitter, to better serve you with advertising we think may be of interest to you, or to prevent you from seeing our advertisements too often (“Custom Audiences”). We may also share information to serve advertising to persons we or our suppliers think may be similar to you (“Look Alike Modeling”). To opt-out of these practices, you may be able to alter your settings on the social media platforms you use. If you withdraw your consent for us to send you email, your email address will no longer be used for custom audiences.
We reserve the right to transfer any personal information we have about you in the event that we, or any part of our business, merge with or are acquired by a third party.
If you instruct us tha you have changed your preferred dealer, (for example, via the MyMazda App), we provide your new dealer with your full name, your vehicle information and your contact information, to facilitate their provision of service to you.
We may also disclose your personal information to third parties if we have reason to believe that disclosing such information is necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property. Lastly, we may disclose your personal information for any other purpose to which you consent.
4. HOW MAZDA COLLECTS INFORMATION THROUGH AUTOMATIC MEANS
When you visit a Mazda-owned website, we may collect information that is automatically sent to us by your web browser or your internet service provider. This information may include your origin domain name, and your numerical IP address at the server level only. We may also collect other general information (such as the type of browser you use, which pages on our website you view, and the files you request). We use this information to better understand how visitors use our websites, and to improve our websites to better meet your needs. The amount of information that is sent by your web browser depends on the browser and settings you use. Please refer to the instructions provided by your browser if you want to learn more about what information it sends to websites you visit, or how you may change or restrict this.
To enhance your experience on our websites, we may use a feature on your Internet browser called a "cookie" and/or other similar devices such as web beacons. Cookies are small files that your web browser places on your computer's hard drive. They are used for a variety of reasons, such as tracking click streams, and for load balancing. Information tracked through these mechanisms may include, but is not limited to: (i) your IP address; (ii) the type of web browser and operating system being used; (iii) the pages of our websites a user visits; (iv) the time spent on those pages, (v) access dates and times, (vi) links clicked or portions of the pages that are viewed, and (vii) general location derived from IP address.
By using cookies, we can deliver faster service, consistent, updated results, and a better experience on our websites. Cookies allow our website to respond to you by personalizing the content on the website, providing social media features, and remembering likes and dislikes by gathering and remembering information about your preferences.
We use cookies to identify which pages and portions of our site are being used. This helps us analyse data about web page traffic and improve our websites in order to better tailor them to customer needs and interests. We also use this information for statistical analysis purposes.
We advertise our products and/or services on third party websites based on your visit to our websites. For example, if you visit our website, you may see advertisements for our products and/or services on other third party sites, or on other portions of our own website. For information on how to opt-out of this, please see the end of this section.
Some of our web pages and electronic communications may contain images, which may or may not be visible to you, known as web beacons (sometimes referred to as “clear gifs”). Web Beacons collect information that includes a cookie number; time and date of a page view; and a description of the page on which the Web Beacon resides. These are also used to track usage of the website and activities associated with the website, and to determine if email we send are opened.
We also use web beacons and pixels to track visits to our site (also called conversions) that come from advertisement platforms (third-party advertising companies) such as Facebook, Pinterest, Amazon, LinkedIn, Google Ads, TikTok, Snapchat, Reddit, and Doubleclick. Beacons and Pixels are used to gather information about your visit and provide you with a more personalized experience. These third-party advertising companies may collect information about your online activity across multiple devices on Mazda and non-Mazda websites and MyMazda App and use this information to make predictions about your preferences and then deliver advertisements on our behalf that are more relevant to you. You can learn more about advertisers’ use of tracking technologies to deliver targeted ads to you, or to opt-out of receiving targeted ads by advertising networks participating in certain opt-out programs, you can go to: https://youradchoices.ca/choices.
Google Analytics and the Facebook Pixel are used on our website. Please visit these third-party sites to review their privacy policies and manage their cookies, and for information on how to opt-out of some of these practices:
For information about how to opt out of having your information used by Google Analytics, visit: https://tools.google.com/dlpage/gaoptout/.
Some of our advertising services providers are members of the Network Advertising Initiative (https://optout.networkadvertising.org) or the Digital Advertising Alliance (https://optout.aboutads.info). If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies.
In addition, most browsers give you the option to reject cookies. However, setting your browser to reject cookies generally hinders the browser's performance and will adversely affect your experience while using our websites.
5. Your Choices
If you receive promotional communications from us, or other marketing initiatives, you can unsubscribe to any Mazda subscriptions by contacting the Mazda Privacy Officer by clicking on PRIVACY@MAZDA.CA or by calling 1-866-864-3536 or by writing to us at: Privacy Office, 55 Vogell Road, Richmond Hill ON, L4B 3K5.
You may also opt out of promotional emails using the ‘unsubscribe’ tool we include in these messages. Please note you may continue to receive messages for the purpose of recalls, other similar events, or where we are required to send you a message by applicable law.
For information on how to opt-out of our use of targeted online advertising, please see How Mazda Collects Information Through Automatic Means.
6. HOW LONG DOES MAZDA RETAIN YOUR PERSONAL INFORMATION?
Mazda retains your personal information as long as necessary to fulfill the stated purpose(s) for its collection and use. Mazda reserves the rights to otherwise retain your personal information as may be required or permitted by law.
7. ACCESSING AND UPDATING YOUR PERSONAL INFORMATION
You have the right to access, verify and correct your personal information collected by Mazda. To help us keep your personal information current, or if you would like to access or correct your information, contact the Mazda Privacy Officer at PRIVACY@MAZDA.CA or call us at 1-866-864-3536.
When you ask to access your personal information, Mazda will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. In such cases, we will provide you with a reasonable explanation of why it is not possible to grant access to your personal information.
To help protect against fraudulent requests for access to your personal information, we may ask you for information to allow us to confirm that the person making the request is you or is authorized to access your information before granting access. For example, we may require you to verify your identity before you access your personal information.
To the extent permitted by law, Mazda assumes no responsibility for verifying the ongoing accuracy of personal information. Once we determine that personal information is inaccurate, Mazda will seek to amend the information and correct it.
8. HOW IS MY INFORMATION SECURED?
Mazda treats your information as private, confidential information and we strive to protect that information, both on-line and off-line. Mazda has implemented physical, technological and operational security systems to help protect personally identifiable information from loss, theft, misuse, alteration or destruction. All Mazda employees, agents and authorized dealers are instructed about this Privacy Policy and are required to adhere to our security policy. Only personnel authorized by Mazda have access to personal information and these individuals are contractually required to preserve the confidentiality of this information. Information may be accessed by persons within our organization, or other entities described in this Privacy Policy, or our third-party service providers, who require such access to carry out the purposes described in this Privacy Policy, or as otherwise permitted or required by applicable law. Personal information we collect is maintained in Irvine, California.
Although we have taken measures to help protect our websites, computer systems and personal information that we have collected from unauthorized use, access, disclosure, misuse, alteration or destruction, no security measures can provide absolute protection. As a result, we cannot ensure or warrant the security of any information you provide to us.
9. WE MAY TRANSFER PERSONAL INFORMATION TO OTHER COUNTRIES
Some or all of the personal information we collect may be stored or processed on servers located outside your jurisdiction of residence, including in the United States and Japan, whose data protection laws may differ from the jurisdiction in which you live. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.
By providing us with personal information, you consent to any such transfer of information outside of your country.
10. CHILDREN
We do not knowingly target or collect any personal information from children under the age of 13. If we have collected the personal information of a child under 13 will endeavour to delete that personal information upon request of the child or the child’s legal guardian.
11. links to other websites
Our websites may contain links to other websites that may interest you. However, once you have used these links to leave our website, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
12. CHANGES TO THE MAZDA PRIVACY POLICY
Mazda reserves the right to modify or amend this Privacy Policy at any time and for any reason and as required by law. If Mazda updates this Privacy Policy, the new Privacy Policy will be posted at www.mazda.ca. We encourage individuals to check our homepage periodically for any updates to this policy. Your continued access to and/or use of a Mazda website, continued business with Mazda, or continued submission of personal information to Mazda, after any such changes, constitutes your acceptance of, and agreement to this Privacy Policy, as revised.
This Privacy Policy is effective July 1, 2014. You may determine when this policy was last updated by referring to the modification date at the bottom of the policy.
13. CONTACT US
If you have any questions regarding this privacy policy, or the collection, use or disclosure of personal information by Mazda Canada Inc. or if you would like to access or correct your personal information or submit a complaint, you may contact the Mazda Privacy Officer by clicking on PRIVACY@MAZDA.CA or by calling 1-866-864-3536 or by writing to us at: Privacy Office, 55 Vogell Road, Richmond Hill ON, L4B 3K5.
Last Updated: November 2022
Last updated: February 11th, 2024, and effective from that date.
This Privacy Policy describes how Mazda Canada Inc. (“us”, “our”, or “we”) may collect, use, and share your “Personal Information” (Personal Information refers to any information that can be used, either alone or in combination with other information, to identify you. This includes data collected from your Mazda vehicle equipped with an activated, factory-installed telematics system (“Connected Vehicle”), which is remotely transmitted to us for certain business purposes, including to provide you with available connected services (“Connected Services”) and to provide you with services through the MyMazda mobile application (“MyMazda”) (collectively, “Services”).
1. PRIVACY POLICY SUMMARY
What information we collect
The information we collect depends on the settings for your Connected Vehicle, and the Services you have access to and/or use.
Vehicle Data: When you purchase or lease a Connected Vehicle and sign up for the Connected Services plan, you will activate the telematics system. The telematics system will then start transmitting vehicle data to us, including driving behaviour data (including the acceleration and speed of your Connected Vehicle, travel direction, and use of steering and braking functions) and vehicle health data (which includes Vehicle Identification Number [VIN]; odometer, fuel level, and oil life readings; Diagnostic Trouble Codes [DTCs]; and data from the Connected Vehicle’s OBD system, including engine coolant temperature, fuel injection volume, engine Rotation Per Minute [RPM], and the status of doors, hood, trunk, and hazard lights). We also collect geolocation coordinates of your Connected Vehicle’s latitude and longitude.
Connected Services and MyMazda: If you have an active Connected Services plan and/or use MyMazda, we collect information such as your name, address, email, phone number, VIN, and any other information you choose to provide as part of your use of the Connected Services and MyMazda.
MyMazda Data: If you use the MyMazda app, we collect the location of your device, device type, device operating system, Internet Protocol (IP) address, unique identifier, type of browser, Internet service provider, phone number, and information about your use of MyMazda, including screen time, scrolling, specific actions and taps, reactions to alerts, the progress, completion and/or abandonment of in-application purchases, and crash reports.
How we use the information we collect
We use the information we collect to: analyze safety concerns and product trends, issue product recalls, provide support and service; conduct research and development, analyze quality for product improvement, and improve, troubleshoot, and evaluate the use of our products and services; provide our products and services to you; administer your accounts; communicate with you; allow us and our dealers to customize and conduct advertising, including by email, phone and direct mail; and for legal purposes such as protecting our interests.
We may use Location Data to provide you with a Vehicle Finder feature and other Services. We may use Driving Data and Vehicle Health Data to provide you with the status information of your Connected Vehicle, and to provide you with notifications when your Connected Vehicle is due for maintenance or service or when it reports a malfunction and other Services. We and our retailers may access Vehicle Data to provide you with servicing and respond to requests.
How we share the information we collect
We may share the information we collect with our parent company, affiliates and service providers who assist us with the purposes we describe in this Privacy Policy. We may transfer personal information if we undergo a business transaction such as a sale or merger. We may share your information with your retailer so your retailer can provide you information such as product or service offers. Our retailers may access Connected Vehicle information to provide you with servicing and respond to requests.
If your MyMazda account has both Primary and Secondary Users, the Primary User is able to see the name, app permissions and the complete remote request history initiated by Secondary Users. If you invite someone to be a Secondary user, you must have the Secondary User’s permission. We may send them an invitation that identifies you.
Your Choices
If you receive promotional emails from us, you may unsubscribe from them using the unsubscribe link. You may also opt-out of our use of your personal information for marketing by contacting us.
If you would like to disable the collection of Vehicle Data from your Connected Vehicle, please contact our Customer Assistance Centre (see “Contact Us” section below for details). You may have the ability to choose to limit the collection of Vehicle Data in a manner that allows you to reactivate it if you choose, in which case some limited Vehicle Data is still collected. You may also permanently halt the collection of Vehicle Data, in which case we will not be able to provide you with the Connected Services.
You can also review the “Your Choices” section of this privacy policy for more information about how you can withdraw your consent.
Application of this Policy
This Privacy Policy only applies to the collection, use and sharing of Personal Information obtained from Connected Vehicles and MyMazda and information you provide related to Connected Services and MyMazda, and does not apply to data collection in other contexts, such as: our other websites, applications, and online services that we provide (“Online Services”); any third-party websites or applications that we do not own, operate, or control; or features available through your Connected Vehicle’s Mazda Connect infotainment system. For information regarding our Online Services, please review our general Privacy Policy at www.mazda.ca/privacy. For details regarding Mazda Connect, please refer to your Owner’s Manual.
2. INFORMATION WE MAY COLLECT
Vehicle data
When you purchase or lease a Connected Vehicle and register for a Connected Services plan, your Connected Vehicle will begin transmitting certain vehicle data to us, including (“Vehicle Data”):
· “Location Data”: geolocation coordinates of your Connected Vehicle’s latitude and longitude;
· “Driving Data”: driving behaviour data, which includes the acceleration and speed at which your Connected Vehicle is driven, travel direction, and use of the steering and braking functions in your Connected Vehicle; and
· “Vehicle Health Data”: includes Vehicle Identification Number (VIN); odometer, fuel level, and oil life readings; Diagnostic Trouble Codes (DTCs); and data from the Connected Vehicle’s OBD system, which includes, but is not limited to, engine coolant temperature, fuel injection volume, engine Rotation Per Minute (RPM), and the status of doors, hood, trunk, and hazard lights.
When you register for the Connected Services, the collection of Vehicle Data vehicle will automatically be activated. By registering for the Connected Services, you are consenting to the collection of geolocation information for the purposes described below.
Additional collection of Personal Information for the Services and MyMazda
In addition to our collection, use, sharing, and storing of Vehicle Data, if you have an active Connected Services plan and/or use MyMazda you may need to provide us with certain other Personal Information.
For example, if you choose to subscribe to a Connected Services plan or register for a MyMazda account, you may be prompted in your MyMazda account to provide, the following Personal Information:
1. First and Last Name
2. Email
3. Phone Number
4. Address
5. VIN
All Personal Information required to enroll in the Services will be identified as a required field in MyMazda, and you will not be able to complete enrollment without providing responses to all required fields.
As part of your use of certain Connected Services, you may also provide additional Personal Information. For example, if a call is triggered as part of the eCall service, your Connected Vehicle’s Vehicle Identification Number (VIN), location data, the reason why the call was triggered and Vehicle Data may be sent to the agent responding to your call. The agent may ask you for additional information related to the situation in order to assist you, appropriately respond to your call, and facilitate the provision of medical services (e.g., information about your situation, information about who you are, your ethnicity and your health and safety [or that of your passengers], information on other individuals in the Connected Vehicle, individuals involved in the accident, whether police was called,). Similarly, if you make a call for Stolen Car Assistance, the agent responding to your call may ask for details about the incident, which could include Personal Information.
MyMazda data
When you install or use MyMazda in addition to the Personal Information described above, we may also automatically collect (“MyMazda Data”):
1. Device information, such as the location of your Device, Device type, Device operating system, Internet Protocol (IP) address, unique identifier, type of browser, Internet service provider, and phone number;
2. Information about your use of MyMazda, including screen view time, scrolling, specific actions and taps to activate features and/or otherwise navigate the application, reactions to alerts, and the progress, completion and/or abandonment of in-application purchases.
You can restrict our access to and collection of certain types of data using settings on your mobile device and/or settings in MyMazda. For example, you can disable location sharing on your device, if that feature is available on your device, and you can disable the collection of certain data for troubleshooting purposes in the MyMazda app settings.
To improve the stability and reliability of MyMazda, we use crash reports (currently through “Firebase Crashlytics”, a service of Google). In case of an error of MyMazda, app- and Device-related data might be transferred to Google’s servers, including device status information, device IDs, information relating to the physical location of a device, crash trace, log-files, device operational system and language information and information about how the app was used. This Data may be used by Google for its own business purposes (e.g., improve its services; see references below for details). We ask for your consent to enable these crash reports and you can withdraw your consent to them in the MyMazda app settings. You can revoke your consent at any time by deactivating the respective function in the app settings under analytics.
For further information on how data will be processed by Google please see: https://firebase.google.com/products/crashlytics; https://firebase.google.com/terms/crashlytics; and https://firebase.google.com/support/privacy.
3. HOW WE USE YOUR INFORMATION
We may use your Personal Information as follows:
1. Analysis of safety concerns, issuance of product recalls and to provide customer and vehicle support and service;
2. Analysis of product trends;
3. Product quality analysis;
4. Product improvements, for safety reasons or otherwise;
5. To improve, troubleshoot, and evaluate the use of our products and Services (including MyMazda);
6. Provide our products and Services to you, including:
a. Location Data: If your Connected Vehicle has an active Connected Services plan, we may use your Location Data to provide you with Vehicle Finder, which allows you to use the MyMazda App to view the geolocation coordinates of your Connected Vehicle’s position at last Ignition-Off, and other services from time to time. We may also use your Location Data as part of your use of certain Connected Services such as eCall and Stolen Car Assistance, to dispatch emergency services or roadside assistance, or to assist law enforcement in finding your vehicle.
b. Driving Data and Vehicle Health Data: We may use both your Driving Data and Vehicle Health Data to provide you with the status information of your Connected Vehicle, including the status of doors, hood, trunk, and hazard lights. You can remotely view the status of your Connected Vehicle at any time using the MyMazda App.
c. Vehicle Health Data: Subject to your communications preferences, we may use your Vehicle Health Data to provide you with notifications via the MyMazda App or email when your Connected Vehicle is due for maintenance or service (“Maintenance Notification”), or when your Connected Vehicle reports a malfunction-related event (“Malfunction Notification”).
7. To administer your accounts with us and to maintain customer relationships and communicate with you;
8. To send you in-App notifications to advertise products and services that we think may interest you;
9. We and our retailers may access Vehicle Data to provide you with servicing and respond to service-related requests;
10. Customize and improve communication content and your experience;
11. If we have reason to believe that using such information is reasonably necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; or (iii) to protect our rights, safety or property including for fraud prevention; and
12. We may combine the information collected under this Privacy Policy with information you provide us through other means, such as our contests, lead generation, sales data, service data. We may use this information to advertise our products and services, and those of third parties we think may interest you, including contacting you by email, phone and direct mail.
We may use information about usage of the Connected Services in aggregate, non-identifying form, in order to better understand how our customers use the Connected Services. For example, we may analyze how many times a particular feature was used by all Connected Services in a particular month, without identifying which vehicles used that feature. Within our organization, our employees may have access to your Personal Information to fulfill purposes listed in this Privacy Policy. Their access is role-based, meaning they will have access to the Personal Information they need to perform their duties. For instance:
• Our customer service centre will have access to Personal Information needed to provide assistance to customers who contact it; and
• Our billing department will have access to Personal Information needed to provide you with invoices and assist with payment.
4. SHARING INFORMATION
We may share your personal information with our service providers, or affiliates providing services for us, who may store the information with their own cloud-solution vendors. We may share your personal data for the following purposes:
| Service Providers | Types of Transferred Information | Purpose(s) for Transfer |
|---|---|---|
| Mazda Motor Corporation | Personal Information provided in order to register for MyMazda, along with Vehicle Data. | To host and store customer and vehicle information related to Connected Services, and information collected and generated by Connected Services. To assess and research product performance, safety and/or security. |
| Your Preferred Dealer | Personal Information provided in order to register for MyMazda, along with Vehicle Data such as:
|
To facilitate service appointments, to investigate any vehicle fault codes or maintenance milestones and make recommendations for future servicing and maintenance needs. |
| Call Centres | VIN, Location Data, the reason why the call was triggered, Vehicle Data, other information you provide to the agent. | To provide you with the eCall and Stolen Vehicle Assistance features. |
We may also disclose your personal information in the following circumstances:
1. With other users of your MyMazda account. The first person to register for MyMazda with respect to a particular Connected Vehicle will become the Primary User of the Connected Services plan for that Connected Vehicle. There can only be one Primary User per Connected Vehicle. As a Primary User, can you share the Service with another user (“Secondary User”). When doing so, certain Vehicle Data and Personal Information (such as your name and VIN), and the Secondary User’s name and email address will be collected, used and shared by us to process the invitation of the Secondary User. You may only share your Connected Service plan with a Secondary User, and provide their information to us, if they are your friends and family from whom you have received permission to provide their email address to us. Your Secondary Users may only be friends with whom you have had a direct, voluntary, two-way communications, and with whom it is reasonable to conclude you have a personal relationship considering shared interests, experiences, opinions and other relevant factors, or family members to whom you are related by, marriage, common-law partnership, or parent-child relationship, and with whom you have had direct, voluntary, two-way communications. Each Secondary User will be sent an email which may indicate that it has been sent on your behalf and may identify you, and invite them to register as a Secondary User. The Secondary User can use the Services after successful registration. You will be able to see the name, app permissions and the complete remote request history initiated by Secondary User. You can deactivate at any time particular Services for the Secondary User such as Vehicle Status, Vehicle Health Report, Remote Control Access, Vehicle Finder and POI Send to Car;
2. Where required or permitted by law we may share your information. For example, we may share your information with law enforcement, courts, administrative bodies or government entities if we are required to do so by applicable law; legal process; in response to government investigations; as may be required for national security; or where we have a good faith belief that disclosure of your information is required or permitted by law or legal process. We may also share your information where we have a good faith belief it is necessary to do so to prevent harm, injury, or loss, and we may use your information to pursue or defend legal actions, even if harm, injury, or loss has already occurred; and
3. We may transfer or assign your Personal Information as a result of, or in connection with an actual or potential merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction.
MCI’s service providers and affiliates are obligated to use the personal information only for the foregoing purposes, unless otherwise required by law. They are also obligated to refrain from disclosing your personal information to third parties unless your consent has been obtained or they are legally required to do so.
5. RETENTION
We retain your Personal Information only for as long as reasonably necessary for us to provide you with the Services, for us to support all other uses we make of the Personal Information, as detailed in this Privacy Policy, and as required by law or legal process, or as may be needed in the event of anticipated or pending litigation.
6. SECURITY
We take data and information security seriously. We continuously strive to protect your Personal Information against loss and unauthorized access or use by maintaining and continually updating our formal security program, which employs physical, organizational and technical security practices to protect Data and Personal Information.
Even though we have taken steps to help protect the Personal Information in our control, you should know that we cannot fully eliminate security risks associated with Personal Information. No security measures can provide absolute protection.
We make reasonable efforts to ensure your Personal Information is up to date and accurate for the purposes listed in this Privacy Policy. Please ensure you contact us at the contact information below to correct or update the Personal Information we hold about you. You may also correct and update some of your Personal Information directly in MyMazda, as stated in the section “Your Choices Regarding your Personal Information” below.
7. DATA TRANSFERS ACROSS BORDERS
Personal Information that we collect may be stored and processed in Canada (including outside Quebec) and any other country in which we or our service providers maintain facilities, including in the United States and Japan. Personal Information processed and stored in another jurisdiction may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws of general application, including data protection laws.
If your Personal Information is transferred outside of your jurisdiction, we will take steps to ensure your information is adequately protected.
8. YOUR CHOICES REGARDING YOUR PERSONAL INFORMATION
At any time, you may make the following choices related to the Personal Information we hold about you.
1. Access, correct, update and erase Personal Information:
· You may log-into MyMazda at any time to access, correct, or update Personal Information you provided to us that is available through the MyMazda App. You may also contact us at the contact information below if you wish to access, correct, update or erase any Personal Information, including information that is not available on MyMazda.
2. Cancel your subscription:
· You may use MyMazda to cancel your subscription, in which case we will cease collecting your personal information. However, we will continue to use and disclose the personal information we have already collected for the purposes described in this Privacy Policy unless and until you withdraw your consent for us to do so.
3. Marketing:
· If you have consented to receive promotional emails from us, you may withdraw your consent to receive such communications at any time by using the unsubscribe link we include in these emails. You may also opt out of our use of your Personal Information for marketing purposes by contacting us using the contact information provided below. Please note that, even if you unsubscribe to such communications, Mazda may contact you for other purposes such as recalls, the status of your vehicle and your account, or other service-related purpose and update permitted by law.
4. Enable and disable (“opt out”) Services in the Vehicle:
· Depending on your vehicle’s capability, you may be able to grant and withdraw your consent to the collection, use and dissemination of personal information by us temporarily by enabling and disabling Services in your vehicle’s settings;
· You can also contact us at the contact information below and ask us to disable your Connected Vehicle in a manner that enables us to re-connect your Connected Vehicle in the future upon your request. By doing so, we may still collect and use limited amounts of Vehicle Data, including a file indicating that the system is on/off, time/date of the last ignition cycle, and total number of ignition cycles, in order to ensure your vehicle can be re-connected in the future. If you wish to fully deactivate the Telematics Control Unit (“TCU”) in your Connected Vehicle then please see “Disable TCU” below.
5. Disable (“opt out") TCU:
· You can also contact us at the contact information below to permanently deactivate your TCU, thereby disabling our collection, use and dissemination of all Vehicle Data. If you choose to deactivate your TCU, you will be unable to subscribe to or continue using any Services, and we may not be able to reactivate your vehicle’s connection if you decide you want the Services in the future.
Please note that in some cases, if you contact us to exercise any of your rights regarding your Personal Information (see Subsection 1 above), we may not be able to fulfill your request, in part or completely, as these rights are subject to specific requirements or limitations under applicable law. For example, we may be unable to provide you access to Personal Information that exempt from disclosure, such as information about another individual, information protected by solicitor-client privilege, or information considered as commercial confidential information. For example, we may not be able to fulfill your request for the erasure of your personal information depending on your province of residence, and whether we have legitimate purposes for retaining your Personal Information despite your request.
If we cannot accommodate a request, we will provide you with a justification. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service.
In order to assist with your request, we may ask you for sufficient information to allow us to confirm your identity, that you have authority to make the request, and to confirm the details of the request.
9. YOUR OBLIGATIONS
The nature of our Connected Services means that there may be circumstances where you might let someone else use a product or service that we provide to you (for example, you let someone else drive your Vehicle). It is important that if you do let someone else use one of our products or services that you inform them of this Privacy Policy and of the privacy choices that you have made.
If you sell or otherwise transfer your vehicle, it is your responsibility to delete all information (such as contacts, address look-ups, saved map addresses) from the vehicle’s system and contact us at the contact information below to transfer or cancel your account. Before transferring or selling your vehicle, please contact our Customer Assistance to transfer or cancel your subscription, and delete any personal information stored on the vehicle by selecting [System Settings] from [Settings] on your centre display, select [Restore All factory Settings] from [System Settings], and select [Initialize] to start the initialization. You will also need to delete any personal information stored on your MyMazda App by accessing your profile from the Menu, select [Edit Profile] from the Actions tab, select [Delete Account] and select [Confirm]. You can also find instructions in your vehicle’s CV owner’s manual.
This is important to help protect your account and your information, and that of the new owner. If you do not delete this information, it may remain on the vehicle’s system and may be accessible to future users of the vehicle. For example, we may continue to send reports or other information about the vehicle or account to the Primary User’s contact information currently on file with us, and the previous owner may be able to continue to use the services in respect of the Connected Vehicle. SUCH CONTINUED USE OF THE SERVICES BY THE PREVIOUS OWNER IS STRICTLY PROHIBITED.
IF YOU DO NOT INFORM US OF ANY SALE OR TRANSFER OF YOUR VEHICLE, WE ARE NOT RESPONSIBLE FOR ANY PRIVACY-RELATED DAMAGES OR CLAIMS YOU OR ANYONE ELSE MAY SUFFER. If you sell or transfer your Connected Vehicle, you must cease using any Services in respect of such vehicle. If a new owner opens an account in respect of a Connected Vehicle, any prior accounts in respect of such Connected Vehicle may be terminated.
10. CHILDREN’S PRIVACY
We do not knowingly target or collect any Personal Information about children for the purposes mentioned in this Privacy Policy. If Personal Information about children has been mistakenly provided to us and you would like to request that such Personal Information be removed, please refer to our Contact us section.
11. CHANGES TO THIS PRIVACY POLICY
We may make changes to this Privacy Policy at any time by posting a new version to our website. If required by law, we will notify you in another manner that is likely to come to your attention.
The effective date of this Privacy Policy is indicated at the top of this page.
12. CONTACT US
You may contact our Privacy Office if you have any questions or complaints regarding our privacy practices or this Privacy Policy, or if you would like to exercise any of your choices regarding the Personal Information we hold about you. You may contact our Privacy Office at the contact information below:
Privacy Officer
Mazda Canada Inc.
Email: privacy@mazda.ca ; Attention: Privacy Officer
