AJAC

Inside Mazda

February 11, 2016

Mazda CX-3 won AJAC’s Canadian Utility Vehicle of the Year.

If you want to win any award in the Canadian automotive industry, start with earning the praises of AJAC – the Automobile Journalists Association of Canada. Because, when this collection of some 70 leading automotive journalists talk, consumers listen.

If you want to win any award in the Canadian automotive industry, start with earning the praises of AJAC – the Automobile Journalists Association of Canada. Because, when this collection of some 70 leading automotive journalists talk, consumers listen. When we learned that our 2016 Mazda CX-3 had been honoured with the 2016 Utility Vehicle of the Year award, we were thrilled with the news.

Believe us, this is no cakewalk. Back in October of 2015, we entered the CX-3 into the Best New SUV/CUV under $35,000 category where it was tested, side-by-side, against Fiat 500X, Honda HR-V, Mitsubishi Outlander and Jeep Renegade – especially when over 70 of these test-pilots are automotive journalists. From on-road to off-road and everything-in-between, CX-3 rose – convincingly – to the top of the ratings, earning the prize of AJAC’s BEST NEW SUV/CUV (under $35,000) for 2016. Pitted against the challenges that most Canadian drivers face – we received top scores across exterior and interior design and quality, vehicle dynamics and fuel economy. In addition, these seasoned journalists measure each vehicle across additional measurement standards (18 parameters in all) encompassing comfort and overall value. This is no small win within the affordable subcompact crossover segment – one that is rapidly growing and proving to be a major player on Canadian car-buyers’ Wish Lists.

At Mazda Canada, we’re quick to tell you that the new CX-3 leads off with a strong sense of Mazda styling, the dynamic driving characteristics which have distinguished our brand, and the exceptional fuel economy that results from SKYACTIV Technology – all engineered into a leading example of today’s subcompact category.

And as we add in the fact that CX-3 for 2016 is well-equipped with push-button start, SKYACTIV 6-speed automatic transmission, air conditioning, rear-view camera, MAZDA CONNECT with 7-inch touchscreen, HMI commander and a 2.0L. SKYACTIV-G, 146 HP engine – sticker-priced at only $20,695, your eyebrow would surely point upwards on one side.

However, if we told you that you could get all this in a subcompact crossover category that has also been heralded by AJAC as being the 2016 Canadian Utility Vehicle of the Year ….?

Well, you’d have the absolute validation from a reliable third party – and all the information you’d need to move Mazda CX-3 to the top of your shopping list with the satisfaction of knowing you’ve chosen the very best in its category.